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Motivating employees to boost sales.

Media Logic can help organizations derive more value from their employees. For Elan and U.S. Bank, for example, we developed comprehensive communication programs for its ongoing credit card training and sales efforts with its agent financial institutions. For 14 years, we have delivered campaigns that successfully educate and engage branch personnel, increase card sales and usage and reach specific audience segments, including affluent and small business.

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See our latest posts.

Upgrade to Delta-Amex co-brand credit card line-up

The Role of Immediacy in Marketing Upgrades to the Delta and Amex Co-Brand Cards

See how Delta and American Express add immediacy and urgency to the roll-out of upgrades to their co-brand credit card line-up.

How Citizens Bank Knew It Was “Ready” for a Rebrand

How do you know when you’re “ready” for a rebrand? For Citizens Bank, it was when their customer data told them so. We take a look at how “Made Ready” targets a new kind of customer journey and builds emotional affinity for the brand.

Ally Bank Monopoly game

Ally Bank Monopoly Campaign Makes a “Play” for Customer Engagement With Financial Education

Creative financial education campaigns like this not only show that FIs can push beyond what they’d consider traditional marketing but also make a good case for it being necessary in order to cut through the noise and get consumers engaged with the brand.

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