Media Logic can help organizations derive more value from their employees. For Elan, for example, we developed comprehensive communication programs for its ongoing credit card training and sales efforts with its agent financial institutions. For 15+ years, we have delivered campaigns that successfully educate and engage branch personnel, increase card sales and usage and reach specific audience segments, including affluent and small business.
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Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.
Buy Now, Pay Later (BNPL) is no longer a novelty reserved for sneaker drops and flat-screen TVs. It has quietly become a household budgeting tool, woven into how consumers pay for groceries, utility bills, subscription services, and travel. That shift has profound implications for banks, credit unions, payment issuers, and fintechs — not just in product strategy, but in how marketing teams attract, retain, and engage customers.
Super Bowl LX drew 125M+ viewers and record-breaking ad prices, with financial services brands going big. The dominant theme was "AI is the new crypto", while others leaned on humor and humanity. Our takeaway: the strongest ads paired entertainment with a clear product message.
