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Motivating employees to boost sales.

Media Logic can help organizations derive more value from their employees. For Elan, for example, we developed comprehensive communication programs for its ongoing credit card training and sales efforts with its agent financial institutions. For 15+ years, we have delivered campaigns that successfully educate and engage branch personnel, increase card sales and usage and reach specific audience segments, including affluent and small business.

Gear up for Business Elan promos, a one sheet, landing page, and certificate
Visa ICBA Say Yes promo materials, includes poster, landing pages, email, and brochure
Visa ICBA Say Yes promo materials, social ads, email, and banner ad Visa ICBA Say Yes promo materials, includes poster, sticker, and table tent
An Elan employee guide of the Big Cash for Business promotion
CB&T brochures

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J.P. Morgan

Marketing a premium card to the high-net-worth audience.

It takes a unique skill set to showcase premium products in a way that helps them stand apart from the rest.

  • Financial Services

Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

  • Financial Services

See our latest posts.

Parents: A Consumer Segment Signaling Digital Commerce Growth

Parents: A Consumer Segment Signaling Digital Commerce Growth

Parents are emerging as a key consumer segment signaling where digital commerce is headed: new research shows they don't just spend more time shopping online, but convert at a higher rate, use mobile more, and abandon carts faster when checkout friction appears. For financial services marketers, that last point is crucial, since the parent segment's growth potential is most easily captured at checkout, where payments strategy already lives.

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Ally’s Anti-branch Campaign Brings Back Marketing Swagger

Ally’s Anti-branch Campaign Brings Back Marketing Swagger

Ally Bank recently dropped an "Okay, Boomer" on the industry. In a series of billboards appearing in large cities across the United States, the digital-only bank released a campaign with provocative messages that mock traditional bank branches and the people who love them.

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Being Found Isn’t the Goal Anymore. Being Chosen Is. 

Being Found Isn’t the Goal Anymore. Being Chosen Is. 

The way consumers get answers has quietly changed. Before they ever reach your website, many have already asked ChatGPT, Gemini, or Perplexity to compare their options and recommend a direction. Ranking isn't enough anymore. Here's a practical point of view on SEO, AEO, and GEO, and what it takes to get chosen in AI-generated answers.

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