To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.
Media Logic first conducted a competitive research audit to identify potential areas of competitive difference. Based on these findings, we developed a new positioning and then articulated the associated LTF across several pieces of creative. At the same time, a range of new logos was put into research and consequently refined until the final logo was chosen.
One of the main objectives of the new brand was to develop a consistent look and tone across all communications. To help Credit Union ONE achieve this, we created a Brand Guide that included everything from new brand colors to brand fonts, copy style, imagery and more.
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Instead of just converting traditional bank services to the digital environment, U.S Bank let customer input and technology inform a new paradigm of services. The result is the new U.S. Bank Mobile App, designed to re-imagine the customer experience and offer something that customers can’t get anywhere else.
Successful customer experience programs advance member-focused internal cultures, simplify processes, continually deepen the FI's understanding of member experience and implement ongoing, targeted improvements.
Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.
