Media Logic worked with Visa to develop a strategic campaign for Wright Patman Congressional Federal Credit Union. With a goal of redefining the credit union’s market presence, we sought to increase their membership in underserved communities in the Washington, D.C. area.
After conducting a thorough review of competitor creative assets and a website audit, we developed a comprehensive digital strategy, including channel recommendations for paid and owned media, designed to position Congressional Federal Credit Union as a growing, modern banking partner for D.C. residents.
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Explore Media Logic's top financial services marketing blog posts of 2025, including valuable commentary by group director, Nicole Johnson.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
American consumers are currently facing a dramatic financial landscape. With recent data indicating that 70% of U.S. consumers face difficulty paying monthly bills, economic fragility is increasing (PYMNTS). As we approach the end of 2025, this increasing trend has many wallets taught, and the implications for financial services marketers are becoming clearer.
