Media Logic worked with Visa to develop a strategic campaign for Wright Patman Congressional Federal Credit Union. With a goal of redefining the credit union’s market presence, we sought to increase their membership in underserved communities in the Washington, D.C. area.
After conducting a thorough review of competitor creative assets and a website audit, we developed a comprehensive digital strategy, including channel recommendations for paid and owned media, designed to position Congressional Federal Credit Union as a growing, modern banking partner for D.C. residents.
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Direct mail has re-emerged as a prominent player in bank marketing strategies, a trend which has been labeled with terms such as resurgence, renaissance or simply counterintuitive. While many marketers may be surprised by this trend, Media Logic has consistently recognized and championed direct mail for its enduring power and effectiveness. We have continuously highlighted […]
The Media Logic Financial Services blog regularly features content on understanding generational cohorts: Millennials, Gen Z, and Alphas. Although Boomers are less frequently our primary focus, our Healthcare Industry blog is rich with Medicare marketing and senior content. Recently, Ipsos research captured our attention with its updated insights on the value of Boomers to brands, […]
Banks and credit unions make considerable investments in acquisition – often spending anywhere from $200/$300 to $1000 or more per new accountholder. Without the right nurturing of those customers, many could slip away before even developing a relationship.
