Telling a complex story through animation.

Visa wanted to create a video to highlight the many ways their Visa Campaign Solutions platform can create a seamless customer experience. There were two big challenges:

1) the topic was complex and included many different scenarios, and

2) the video would be shown at a conference where audio could not be used to help tell the story.

Media Logic met these challenges without blinking. Using a unique, illustrative animation style with succinct captions, we were able to create a captivating video that brought the cardholder journey — and Visa Campaign Solutions services — to life.

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The Top-of-Wallet Battle: Key Strategies for Credit Card Marketers

The Top-of-Wallet Battle: Key Strategies for Credit Card Marketers

In a fiercely competitive credit card market, the true prize is not merely customer acquisition - it's achieving the coveted "top-of-wallet" (TOW) status. New research reveals just how crucial this position has become for issuer revenue and provides actionable insights for financial services teams looking to elevate their card acquisition and engagement strategies.