To help Camden National Bank mark its 150th anniversary, Visa turned to Media Logic to launch a high-impact sweepstakes that would increase engagement among its debit cardholders while acting as a celebratory “thank you” to customers for their loyalty.
Media Logic developed an integrated approach that resulted in a dynamic sweepstakes that not only celebrated a major milestone for Camden National Bank but also engaged customers in a meaningful and memorable way.
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A practical point of view on SEO, AEO, and GEO, and what it takes to show up in AI-generated answers The way consumers get answers has quietly changed — and it’s one of the biggest shifts in how information is found, even if most people haven’t noticed. Before they ever reach your website, many of them have already asked ChatGPT, Gemini, […]
Core deposits — primarily checking accounts, savings accounts, and money market accounts — are stable, low-cost deposits that are the foundation of a bank's funding. Unfortunately, core deposit growth has become one of the greatest challenges facing FIs, including community banks. And so, consumer and business deposit acquisitions (a 2025 priority) will remain a focus in 2026 and beyond.
The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
