Knowing they needed to strengthen engagement to protect their valuable cardholder base, Digital Federal Credit Union (DCU), one of the twenty largest credit unions in the U.S., reached out to Visa for help developing a comprehensive marketing outreach plan.
Visa then worked with Media Logic to develop a robust program that included dynamic email campaigns and on-site/mobile app banners designed to re-engage at-risk members.
Product-specific messaging and personalized approaches ensured relevance and impact across DCU’s range of debit and credit cards. In the end, 50 emails and 24 banners were created, working together to reduce attrition, boost engagement and strengthen DCU member loyalty.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Despite being labeled as "digital natives," Millennials are increasingly seeking a return to physical, analog experiences- a cultural shift that has significant implications for financial services marketing.
The credit card market is facing a paradox. Nearly half of U.S. consumers doubt they'd be approved for a new credit card—even as card applications hit their highest levels since pre-pandemic times. This disconnect between perception and reality, combined with shifting usage patterns across generations and risk tiers, requires a fundamental rethink of acquisition strategies.
Branch expansion intent jumped from 29% to 35% year-over-year with credit unions leading at 61% (Financial Brand).The days of assuming sophisticated branch strategies are exclusive to big banks are over. Regional banks, community banks, and credit unions aren't just keeping pace—they're setting the innovation standard. While large institutions focus on scale, smaller players are winning through strategic thinking applied to local advantages.
