Knowing they needed to strengthen engagement to protect their valuable cardholder base, Digital Federal Credit Union (DCU), one of the twenty largest credit unions in the U.S., reached out to Visa for help developing a comprehensive marketing outreach plan.
Visa then worked with Media Logic to develop a robust program that included dynamic email campaigns and on-site/mobile app banners designed to re-engage at-risk members.
Product-specific messaging and personalized approaches ensured relevance and impact across DCU’s range of debit and credit cards. In the end, 50 emails and 24 banners were created, working together to reduce attrition, boost engagement and strengthen DCU member loyalty.
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Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.
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