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Boosting cardholder engagement to protect and grow DCU’s portfolio.

Knowing they needed to strengthen engagement to protect their valuable cardholder base, Digital Federal Credit Union (DCU), one of the twenty largest credit unions in the U.S., reached out to Visa for help developing a comprehensive marketing outreach plan.

Visa then worked with Media Logic to develop a robust program that included dynamic email campaigns and on-site/mobile app banners designed to re-engage at-risk members.

Product-specific messaging and personalized approaches ensured relevance and impact across DCU’s range of debit and credit cards. In the end, 50 emails and 24 banners were created, working together to reduce attrition, boost engagement and strengthen DCU member loyalty.

DCU homepage with DCU banners
DCU email shown on iPad DCU email shown on mobile phone
DCU banners on homepage, shown on mobile phone
DCU email shown on mobile phone DCU email shown on iPad

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Camden National Bank

 Inspiring debit card engagement with a 150-year anniversary sweepstakes.   

To help Camden National Bank mark its 150th anniversary, Visa turned to Media to launch a high-impact sweepstakes that would increase engagement among its debit cardholders while acting as a celebratory thank you to customers for their loyalty.

  • Financial Services

Truist

Visa and Truist make the most of EMOB to build trust with small business clients.

Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.

  • Financial Services
  • B2B

See our latest posts.

TikTok Compliance, Consumers, and What Comes Next for Financial Institutions 

TikTok Compliance, Consumers, and What Comes Next for Financial Institutions 

Prefer to Listen?  Click the sound bar below to hear timely TikTok information and insights from our logicians.   If you work in financial services marketing and are not using TikTok as a social platform, it’s time to reconsider. The financial community on TikTok (known as #FinTok) has become one of the most influential financial education channels.   However, with that immense influence, comes a rapidly evolving compliance landscape. For financial institutions, the question is […]

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Checking in: The American Express Platinum Card

Checking in: The American Express Platinum Card

Prefer to Listen? Hear the latest from our financial services team as they discuss AMEX’s platinum card strategies: In a 2025 conversation between Fortune and the American Express Chairman and CEO Steve Squeri, it is clear that Amex is laser-focused on capturing Millennials and Gen Z spending. At that time, the Platinum Card underwent a […]

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Trends in Credit Card Acquisition

Trends in Credit Card Acquisition

Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.

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