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Visa and Truist make the most of EMOB to build trust with small business clients.

Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.

Starting with a holistic look into Truist’s current EMOB practices and those of competitors, Media Logic leaned on best practices to develop targeted emails that welcomed new small business clients and set the foundation for their ongoing card usage.

Using strategic communications, Visa, Truist and Media Logic were able to take advantage of the critical period of EMOB to build trust with new SMB cardholders.

Visa Truist Business Welcome email promoting 0% APR with card activation
Visa Truist Business email promoting ways to use the business credit card Visa Truist Business email promoting card activation to enjoy 0% APR
Three Visa Truist emails, left to right: Left: Business email reminding recipient of 0% APR, Middle: Business email reminding all employees to activate the card, Right: Business email reminding recipient of all the places they can use the card

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Digital Federal Credit Union (DCU)

Boosting cardholder engagement to protect and grow DCU’s portfolio.

Knowing they needed to strengthen engagement to protect their valuable cardholder base, Digital Federal Credit Union (DCU), one of the twenty largest credit unions in the U.S., reached out to Visa for help developing a comprehensive marketing outreach plan.

  • Financial Services

Charter Oak Federal Credit Union

Driving millennial debit card usage through online interactions.

When Visa wanted to help Charter Oak Federal Credit Union increase debit transactions by engaging millennial cardholders, they turned to their partners at Media Logic for a strategic marketing campaign based on best practices, consumer insights, and an analysis of competitor creative assets.

  • Financial Services

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TikTok Compliance, Consumers, and What Comes Next for Financial Institutions 

TikTok Compliance, Consumers, and What Comes Next for Financial Institutions 

Prefer to Listen?  Click the sound bar below to hear timely TikTok information and insights from our logicians.   If you work in financial services marketing and are not using TikTok as a social platform, it’s time to reconsider. The financial community on TikTok (known as #FinTok) has become one of the most influential financial education channels.   However, with that immense influence, comes a rapidly evolving compliance landscape. For financial institutions, the question is […]

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Checking in: The American Express Platinum Card

Checking in: The American Express Platinum Card

Prefer to Listen? Hear the latest from our financial services team as they discuss AMEX’s platinum card strategies: In a 2025 conversation between Fortune and the American Express Chairman and CEO Steve Squeri, it is clear that Amex is laser-focused on capturing Millennials and Gen Z spending. At that time, the Platinum Card underwent a […]

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Trends in Credit Card Acquisition

Trends in Credit Card Acquisition

Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.

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