Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.
Starting with a holistic look into Truist’s current EMOB practices and those of competitors, Media Logic leaned on best practices to develop targeted emails that welcomed new small business clients and set the foundation for their ongoing card usage.
Using strategic communications, Visa, Truist and Media Logic were able to take advantage of the critical period of EMOB to build trust with new SMB cardholders.
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Media Logic surveyed Millennial and Gen Z consumers to understand the sentiments, attitudes, usage patterns and factors impacting novel use of debit cards. Get the report with results and marketing implications here.
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Consumers' economic concerns translated into high interest in card-linked offers, with 97 million cardholders tapping them at the end of 2023. PYMNTS reports that discounts and rewards drove much of this interest and even influenced spending decisions.
