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Driving millennial debit card usage through online interactions.

When Visa wanted to help Charter Oak Federal Credit Union increase debit transactions by engaging millennial cardholders, they turned to their partners at Media Logic for a strategic marketing campaign based on best practices, consumer insights, and an analysis of competitor creative assets.

Media Logic developed a digital-first campaign that highlighted the debit card’s convenience throughout custom creative assets.

By tapping into their millennial audience’s online habits and behaviors, Media Logic was able to successfully position Charter Oak as a modern, customer-focused bank.

 

Charter Oak Instagram social ad played on a smartphone Charter Oak Facebook social ad played on a smartphone
Charter Oak Facebook social ad show on smartphone
Charter Oak mobile bank banner shown on smartphone Charter Oak mobile bank banner shown on smartphone

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Truist

Visa and Truist make the most of EMOB to build trust with small business clients.

Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.

  • Financial Services
  • B2B

DCCU

Helping Visa and DCCU revitalize their checking account marketing.

Visa and Delta Community Credit Union (DCCU), Georgia’s largest credit union, tapped Media Logic to help with marketing the launch of three new checking accounts.

  • Financial Services

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Ally’s Anti-branch Campaign Brings Back Marketing Swagger

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