Back to work

Teaming up with Visa and DCCU to create a full portfolio of Visa Signature card launch materials.

Visa partnered with Delta Community Credit Union (DCCU), Georgia’s largest credit union, to launch a Visa Signature credit card, and they turned to Media Logic for help.  

Media Logic worked with Visa and DCCU to create launch materials for the Visa Signature card, including employee training, direct marketing, social, branch merchandising and more, to tout the Signature product’s premium features and benefits.

Visa DCCU direct mail including an open 3-panel brochure, a letter and envelope
Visa DCCU landing page displayed on an iPad The front panel of a Visa DCCU self mailer
A Visa DCCU paid Facebook social post shown on an iPhone next to a DCCU letter, brochure and envelope DCCU poster and take one
DCCU member welcome guide cover and inside spread

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

PaperTrl

Using design to demystify all-in-one accounts payable solution.

PaperTrl is a startup fintech that allows companies to manage the entirety of their accounts payable (AP) process — from invoices to approvals to payments.

  • Financial Services

Navy Federal Credit Union

Visa and Navy Federal use Marvel’s Black Panther to promote financial literacy.

Working with both Navy Federal Credit Union and Marvel, Visa created an action-packed comic book that taught financial literacy to its readers as part of its Practical Money Skills initiative.

  • Financial Services

See our latest posts.

Parents: A Consumer Segment Signaling Digital Commerce Growth

Parents: A Consumer Segment Signaling Digital Commerce Growth

Parents are emerging as a key consumer segment signaling where digital commerce is headed: new research shows they don't just spend more time shopping online, but convert at a higher rate, use mobile more, and abandon carts faster when checkout friction appears. For financial services marketers, that last point is crucial, since the parent segment's growth potential is most easily captured at checkout, where payments strategy already lives.

Read More

Ally’s Anti-branch Campaign Brings Back Marketing Swagger

Ally’s Anti-branch Campaign Brings Back Marketing Swagger

Ally Bank recently dropped an "Okay, Boomer" on the industry. In a series of billboards appearing in large cities across the United States, the digital-only bank released a campaign with provocative messages that mock traditional bank branches and the people who love them.

Read More

Being Found Isn’t the Goal Anymore. Being Chosen Is. 

Being Found Isn’t the Goal Anymore. Being Chosen Is. 

The way consumers get answers has quietly changed. Before they ever reach your website, many have already asked ChatGPT, Gemini, or Perplexity to compare their options and recommend a direction. Ranking isn't enough anymore. Here's a practical point of view on SEO, AEO, and GEO, and what it takes to get chosen in AI-generated answers.

Read More