Working with both Navy Federal Credit Union and Marvel, Visa created an action-packed comic book that taught financial literacy to its readers as part of its Practical Money Skills initiative. Media Logic was brought in to create the in–branch and online marketing materials to get members and employees excited about receiving a free customized Black Panther comic.
In the Navy Federal branches, members were greeted by an eye-catching custom die cut standee as well as accompanying tent cards and digital graphics for branch monitors. We then extended the campaign to Facebook, Instagram and emails — encouraging members to pick up or download their free comic book.
It wasn’t your normal superhero team up, but this project brought together Visa, Navy Federal, Marvel and Media Logic to create truly engaging content about financial literacy for members.
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The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.
Think of agentic commerce as having a super-smart personal shopper that never sleeps. These AI agents can learn a user's needs, preferences, budget, past purchase history, and then go out and do all the heavy lifting. This ranges from searching across various online marketplaces, evaluating products, reading reviews, comparing specifications, and even negotiating with sellers to secure the best possible price.
Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.
