PaperTrl is a startup fintech that allows companies to manage the entirety of their accounts payable (AP) process — from invoices to approvals to payments. While their product offered advantages over their competitors, they needed help in telling their story. Media Logic worked side-by-side with Visa and PaperTrl to find the best way to turn a complex solution targeted at a specific audience into a digestible narrative.
It started by learning about PaperTrl’s key benefit, which was that you could review and automate purchases, bills, and payments on a single, cloud-based platform. Media Logic was then able to take their variety of features, like being able to audit approval trails or complete a 3-way match of POs, bills and receipts, and organize them into an easy-to-read interactive infographic. By working together, we were able to create a dynamic visual representation that shows a comprehensive overview of PaperTrl’s benefits and allows users to dig deeper into the ones that are most applicable to their needs. Media Logic created a compelling visual narrative to simplify the story of PaperTrl’s innovative (but potentially complex) accounts payable solution.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Despite being labeled as "digital natives," Millennials are increasingly seeking a return to physical, analog experiences- a cultural shift that has significant implications for financial services marketing.
The credit card market is facing a paradox. Nearly half of U.S. consumers doubt they'd be approved for a new credit card—even as card applications hit their highest levels since pre-pandemic times. This disconnect between perception and reality, combined with shifting usage patterns across generations and risk tiers, requires a fundamental rethink of acquisition strategies.
Branch expansion intent jumped from 29% to 35% year-over-year with credit unions leading at 61% (Financial Brand).The days of assuming sophisticated branch strategies are exclusive to big banks are over. Regional banks, community banks, and credit unions aren't just keeping pace—they're setting the innovation standard. While large institutions focus on scale, smaller players are winning through strategic thinking applied to local advantages.
