The Role of Immediacy in Marketing Upgrades to the Delta and Amex Co-Brand Cards
See how Delta and American Express add immediacy and urgency to the roll-out of upgrades to their co-brand credit card line-up.
Because most interactions with BB&T small business owners take place when they are opening an account in a branch, BB&T wanted to take advantage of this window to cross-sell their BB&T Visa Business Credit Card. The only problem was that there were no formal training materials for branch employees.
To help BB&T branch employees promote their business credit card, Media Logic developed a custom microsite that houses several custom-made videos, each one addressing a different card benefit. This site, and accompanying Employee Tip Sheet, not only aid branch employees in their sales efforts, but can also be used to drive awareness through digital campaigns.
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See how Delta and American Express add immediacy and urgency to the roll-out of upgrades to their co-brand credit card line-up.
How do you know when you’re “ready” for a rebrand? For Citizens Bank, it was when their customer data told them so. We take a look at how “Made Ready” targets a new kind of customer journey and builds emotional affinity for the brand.
Creative financial education campaigns like this not only show that FIs can push beyond what they’d consider traditional marketing but also make a good case for it being necessary in order to cut through the noise and get consumers engaged with the brand.