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Helping branch employees cross sell business credit cards.

Because most interactions with BB&T small business owners take place when they are opening an account in a branch, BB&T wanted to take advantage of this window to cross-sell their BB&T Visa Business Credit Card. The only problem was that there were no formal training materials for branch employees.

To help BB&T branch employees promote their business credit card, Media Logic developed a custom microsite that houses several custom-made videos, each one addressing a different card benefit. This site, and accompanying Employee Tip Sheet, not only aid branch employees in their sales efforts, but can also be used to drive awareness through digital campaigns.

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J.P. Morgan

Marketing a premium card to the high-net-worth audience.

It takes a unique skill set to showcase premium products in a way that helps them stand apart from the rest.

  • Financial Services

Visa

Motivating employees to boost sales.

Media Logic can help organizations derive more value from their employees.

  • Financial Services

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