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Helping issuers and merchants drive contactless payments.

How do you get cardholders to change the way they use their cards? As more and more issuers roll out contactless cards, Visa not only wanted to encourage cardholders to adopt a new payment behavior, but ensure the transition would be as seamless as possible.

To help create a cohesive message across all fronts, Media Logic helped develop go-to-market toolkits for both issuers and merchants. These interactive toolkits not only offered instruction on how to educate cardholders, but also gave issuers and merchants access to customized, market-ready materials that could be used to motivate cardholders to “tap to pay” for card purchases.

Visa Facebook social displayed on a tablet and an Iphone Employee Training Visa Guide displayed on Tablet on table top
Visa Card Carrier letter with Insert and OE
Issuer Marketing Visa Guide displayed on Tablet on table top
Visa Contactless email displayed on a tablet and Visa Contactless landing page displayed on laptop
Visa Contactless Card poster displayed on restaurant glass window front Employee Training Visa Guide displayed on an Ipad

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Contactless Payments Uptick and Future Habituation

Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.