How do you get cardholders to change the way they use their cards? As more and more issuers roll out contactless cards, Visa not only wanted to encourage cardholders to adopt a new payment behavior, but ensure the transition would be as seamless as possible.
To help create a cohesive message across all fronts, Media Logic helped develop go-to-market toolkits for both issuers and merchants. These interactive toolkits not only offered instruction on how to educate cardholders, but also gave issuers and merchants access to customized, market-ready materials that could be used to motivate cardholders to “tap to pay” for card purchases.
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Our team digs into the marketing best practices that nurture and support one of the Stash app’s primary engagement tools – the Stash Stock Party.
The world is abuzz with the prospect of generative AI, and at Media Logic, we see the tool as a very exciting development. Here are our thoughts on generative AI in marketing
Issuers are assessing and shoring up their debit card strategies to build on current debit card usage momentum. As they do, insights on how the rise in debit usage overlaps with other initiatives (like digital transformation and financial education) and intersects with various audience segments are critical.
