How do you get cardholders to change the way they use their cards? As more and more issuers roll out contactless cards, Visa not only wanted to encourage cardholders to adopt a new payment behavior, but ensure the transition would be as seamless as possible.
To help create a cohesive message across all fronts, Media Logic helped develop go-to-market toolkits for both issuers and merchants. These interactive toolkits not only offered instruction on how to educate cardholders, but also gave issuers and merchants access to customized, market-ready materials that could be used to motivate cardholders to “tap to pay” for card purchases.
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From cryptocurrency to mobile apps, many of the financial services ads in Super Bowl LVI focused on new technology… and made it more palatable by serving it up with nostalgia. From the E*TRADE baby to Barbie to Pong, FS commercials did a great job pairing the old and the new.
