How do you get cardholders to change the way they use their cards? As more and more issuers roll out contactless cards, Visa not only wanted to encourage cardholders to adopt a new payment behavior, but ensure the transition would be as seamless as possible.
To help create a cohesive message across all fronts, Media Logic helped develop go-to-market toolkits for both issuers and merchants. These interactive toolkits not only offered instruction on how to educate cardholders, but also gave issuers and merchants access to customized, market-ready materials that could be used to motivate cardholders to “tap to pay” for card purchases.
Schedule a consultation with our financial services team.
We've spotted three key financial services direct mail marketing trends that are supported by our work in the industry and analyses of consumer data: how much direct mail is in-market, which direct mail package formats are preferred and how direct mail is responding to consumer adoption of the USPS Informed Delivery service.
It’s no coincidence that both Chase and American Express rolled out premium card product enhancements this summer. Here’s a look at marketing that reflects possible motivation and strategy from these issuers.
With a purchasing power of more than $143 billion and counting, Gen Z customers should be top of mind for financial institutions. Check out our recommendations for meeting the financial needs of this frugal and socially conscious generation.
