Many debit cardholders continue to use cash for small purchases, like those made at gas station stores. Bank of America wanted to drive conversion of these purchases to debit cards and what better way to promote their message than by reaching captive customers pumping gas?
Media Logic worked with Bank of America and Visa to develop a short video that ran at gas pump terminals in the Los Angeles and San Diego markets. Catchy and playful, the video caught cardholders’ attention while promoting the benefits of using a card over cash.
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Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.
Buy Now, Pay Later (BNPL) is no longer a novelty reserved for sneaker drops and flat-screen TVs. It has quietly become a household budgeting tool, woven into how consumers pay for groceries, utility bills, subscription services, and travel. That shift has profound implications for banks, credit unions, payment issuers, and fintechs — not just in product strategy, but in how marketing teams attract, retain, and engage customers.
Super Bowl LX drew 125M+ viewers and record-breaking ad prices, with financial services brands going big. The dominant theme was "AI is the new crypto", while others leaned on humor and humanity. Our takeaway: the strongest ads paired entertainment with a clear product message.
