Many debit cardholders continue to use cash for small purchases, like those made at gas station stores. Bank of America wanted to drive conversion of these purchases to debit cards and what better way to promote their message than by reaching captive customers pumping gas?
Media Logic worked with Bank of America and Visa to develop a short video that ran at gas pump terminals in the Los Angeles and San Diego markets. Catchy and playful, the video caught cardholders’ attention while promoting the benefits of using a card over cash.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Media Logic surveyed Millennial and Gen Z consumers to understand the sentiments, attitudes, usage patterns and factors impacting novel use of debit cards. Get the report with results and marketing implications here.
Organic content represents an opportunity to reach LinkedIn's valuable audience. We recommend defining your goals and executing a LinkedIn-specific content strategy. As you do so, these organic LinkedIn content tips will help you make the most of your efforts.
Consumers' economic concerns translated into high interest in card-linked offers, with 97 million cardholders tapping them at the end of 2023. PYMNTS reports that discounts and rewards drove much of this interest and even influenced spending decisions.
