When Priceline, the popular online travel site, relaunched their Priceline VIP Rewards Visa Card from Barclays with new, more powerful benefits, their objective was two-fold: to attract new prospects AND to increase spend and engagement with current cardholders. To help achieve these objectives, Visa and Media Logic developed several videos to be used on the Priceline and Barclays websites, in email communications and through social media.
Using custom graphics, animation and voice-over talent, Media Logic produced a series of videos that quickly communicated the relaunched card’s benefits while faithfully capturing Priceline’s visual identity, personality and tone.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Despite being labeled as "digital natives," Millennials are increasingly seeking a return to physical, analog experiences- a cultural shift that has significant implications for financial services marketing.
The credit card market is facing a paradox. Nearly half of U.S. consumers doubt they'd be approved for a new credit card—even as card applications hit their highest levels since pre-pandemic times. This disconnect between perception and reality, combined with shifting usage patterns across generations and risk tiers, requires a fundamental rethink of acquisition strategies.
Branch expansion intent jumped from 29% to 35% year-over-year with credit unions leading at 61% (Financial Brand).The days of assuming sophisticated branch strategies are exclusive to big banks are over. Regional banks, community banks, and credit unions aren't just keeping pace—they're setting the innovation standard. While large institutions focus on scale, smaller players are winning through strategic thinking applied to local advantages.
