When Priceline, the popular online travel site, relaunched their Priceline VIP Rewards Visa Card from Barclays with new, more powerful benefits, their objective was two-fold: to attract new prospects AND to increase spend and engagement with current cardholders. To help achieve these objectives, Visa and Media Logic developed several videos to be used on the Priceline and Barclays websites, in email communications and through social media.
Using custom graphics, animation and voice-over talent, Media Logic produced a series of videos that quickly communicated the relaunched card’s benefits while faithfully capturing Priceline’s visual identity, personality and tone.
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The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.
Think of agentic commerce as having a super-smart personal shopper that never sleeps. These AI agents can learn a user's needs, preferences, budget, past purchase history, and then go out and do all the heavy lifting. This ranges from searching across various online marketplaces, evaluating products, reading reviews, comparing specifications, and even negotiating with sellers to secure the best possible price.
Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.
