Looking to stay on the leading edge with their Visa credit card and prepaid card mobile apps, supermarket giant Kroger asked Media Logic to do a comprehensive audit and provide strategic recommendations based on the findings.
We started with broad landscape research to identify emerging trends in mobile app development. We then analyzed Kroger’s apps, along with those of their competitors – reviewing features, functionality, user interface and overall design.
Through our research and evaluation, we were able to provide both short- and long-term recommendations to keep Kroger’s mobile apps technologically relevant…while improving the customer experience and maximizing usage.
Schedule a consultation with our financial services team.
A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.
Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.
Seeing Marriott’s Early Month on Books marketing campaign was love at first sight, and this high-level analysis of its EMOB email stream confirms that the brand is doing a lot right when it comes to engaging new cardholders.
