Visa

Increasing a credit union’s membership in a new market.

Media Logic worked with Visa to develop a strategic campaign for its issuing partner, Wright Patman Congressional Federal Credit Union.

• Financial Services

Visa

 Inspiring debit card engagement with a 150-year anniversary sweepstakes.   

To help Camden National Bank mark its 150th anniversary, Visa turned to Media to launch a high-impact sweepstakes that would increase engagement among its debit cardholders while acting as a celebratory thank you to customers for their loyalty.

• Financial Services

Charter Oak Federal Credit Union

Driving millennial debit card usage through online interactions.

When Visa wanted to help Charter Oak Federal Credit Union increase debit transactions by engaging millennial cardholders, they turned to their partners at Media Logic for a strategic marketing campaign based on best practices, consumer insights, and an analysis of competitor creative assets.

• Financial Services

Digital Federal Credit Union (DCU)

Boosting cardholder engagement to protect and grow DCU’s portfolio.

Knowing they needed to strengthen engagement to protect their valuable cardholder base, Digital Federal Credit Union (DCU), one of the twenty largest credit unions in the U.S., reached out to Visa for help developing a comprehensive marketing outreach plan.

• Financial Services

ICBA Payments

Using LinkedIn to power campaign for payment solutions.

ICBA Payments (formerly ICBA Bancard) has been managing a variety of payment solutions for community banks since 1985, providing advocacy, education, and marketing support to clients of all sizes.

• Financial Services
• B2B

Bread Financial

Improving acquisition results through testing and refinement.

One key tactic to improve direct marketing response is continuous testing and refinement.

• Financial Services

Visa

Visa and Truist make the most of EMOB to build trust with small business clients.

Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.

• Financial Services
• B2B

Visa

Identifying, educating and empowering debit card customers at risk of attrition.

Visa and Webster Bank turned to Media Logic for help driving debit card usage in key areas and increasing retention among cardholders at risk of attrition.

• Financial Services

Visa

Helping Visa and DCCU revitalize their checking account marketing.

Visa and Delta Community Credit Union (DCCU), Georgia’s largest credit union, tapped Media Logic to help with marketing the launch of three new checking accounts.

• Financial Services

Visa

Teaming up with Visa and DCCU to create a full portfolio of Visa Signature card launch materials.

Visa partnered with Delta Community Credit Union (DCCU), Georgia’s largest credit union, to launch a Visa Signature credit card, and they turned to Media Logic for help.

• Financial Services

Visa

Delivering highly visually interactive emails to improve financial wellness among a young, digitally savvy audience.

Wisely by ADP is a digital banking innovator that, with the power of Visa cards, enables consumers to access their pay early, get rewards and save with fewer fees.

• Financial Services

Visa

Visa and Navy Federal use Marvel’s Black Panther to promote financial literacy.

Working with both Navy Federal Credit Union and Marvel, Visa created an action-packed comic book that taught financial literacy to its readers as part of its Practical Money Skills initiative.

• Financial Services

Venmo

Digital payment leader tests streaming tv and online video.

Venmo is a leading digital payment app that has expanded their offerings to include credit and debit products.

• Financial Services

Visa

Making the most of social with in-feed, in-stream and programmatic online video.

• Financial Services

PaperTrl

Using design to demystify all-in-one accounts payable solution.

PaperTrl is a startup fintech that allows companies to manage the entirety of their accounts payable (AP) process — from invoices to approvals to payments.

• Financial Services

Visa

Bringing several brands together to create a winning co-brand card sweepstakes.

• Financial Services

Visa

Using video to promote the relaunch of a co-brand card to both prospects and existing cardholders.

When Priceline, the popular online travel site, relaunched their Priceline VIP Rewards Visa Card from Barclays with new, more powerful benefits, their objective was two-fold: to attract new prospects AND to increase spend and engagement with current cardholders.

• Financial Services

Toyota

Balancing brand and best practices to drive acquisition and usage.

In an effort to optimize card engagement, Toyota and ADS, in alliance with Visa and Media Logic, embarked on a four-stage mission to improve their co-brand card marketing.

• Financial Services

Avios

Elevating direct mail to lift co-brand acquisition among affluent prospects.

When Avios, the global travel rewards currency for British Airways Visa Signature® cards, wanted to increase their overall acquisition rates, they turned to Visa and Media Logic to develop new direct mail approaches.

• Financial Services

Zions Bancorporation

Launching a family of new credit cards across a network of affiliates.

As the credit card market becomes increasingly competitive, Zions Bancorporation decided to introduce three new credit card products to better serve their mass-market consumer base.

• Financial Services

Visa

Teaming up with Visa and the world’s greatest sporting events to drive card acquisition and usage.

As an ongoing sponsor of such major sporting properties as the Olympics, NFL and FIFA, Visa has regularly turned to Media Logic for marketing strategies to capitalize on some of the largest sporting events in the world

• Financial Services

Visa

Driving awareness of a service to expand usage—even where cards aren’t accepted.

While research indicates both consumers and small businesses prefer paying bills online with a credit or debit card, there are still many billers that don’t accept cards.

• Financial Services

CPI Card Group

Targeted digital campaign drives awareness of expanded product line.

Payment card manufacturer CPI was preparing to introduce a new product to its line of Card@Once instant issuance card printers.

• Financial Services
• B2B

CPI Card Group

Driving a switch to sustainable payment cards.

• Financial Services
• B2B

Visa

Helping issuers and merchants drive contactless payments.

How do you get cardholders to change the way they use their cards? As more and more issuers roll out contactless cards, Visa not only wanted to encourage cardholders to adopt a new payment behavior, but ensure the transition would be as seamless as possible.

• Financial Services

Visa

Telling a complex story through animation.

Telling a complex story through animation.

• Financial Services

Credit Union ONE

Using cross-channel promotions for retail bank loan products.

With a mandate to increase acquisitions across their retail lending portfolios, Credit Union ONE turned to Media Logic to develop a wide range of promotions across a broad spectrum of media: direct mail, in-branch collateral and signage, emails, banners, paid search, social and more.

• Financial Services

Bank of America

Fueling debit card sales with at-the-pump videos.

Fueling debit card sales with at-the-pump videos.

• Financial Services

Credit Union ONE

Using digital and social to build new customers from within.

When Credit Union ONE wanted to grow their Cash Back Checking Account business, they wisely targeted existing members who didn’t have a checking account.

• Financial Services

Chase

Building a better business campaign.

Chase for Business had developed an integrated acquisition campaign to attract small business owners, but it had been in market for a while and was experiencing fatigue.

• Financial Services
• B2B

CPI Card Group

Powerful branding builds excitement around product innovation.

CPI’s Card@Once is an instant issuance solution that allows financial institutions (and others) to physically print EMV and dual interface (magnetic stripe/chip and contactless) debit and credit cards on demand – providing customers with a finished, activated card in under two minutes.

• Financial Services
• B2B

Chase Hyatt

Launching a new co-brand card in a competitive market.

To complement a recently restructured and rebranded loyalty program and better compete in the increasingly competitive landscape of hotel co-brand products, Hyatt and Chase turned to Media Logic to help refresh their co-brand credit card.

• Financial Services

Chase

High-value direct marketing targets small business challenges.

The Ink Plus Business Card from Chase opens up a world of possibilities for business owners, but when response rates started to drop due to a fatigued control, Media Logic was tasked with pumping new life into the acquisition efforts.

• Financial Services
• B2B

Santander

Interactive video showcases online tool for small business.

Santander Business Banking needed a sales tool that could work as part of a presentation or as a standalone – quickly communicating the benefits of online banking.

• Financial Services
• B2B

Chase

Targeting audience segments across life cycle.

Media Logic has partnered with Chase on a wide range of successful card marketing efforts across the customer lifecycle, employing a broad spectrum of traditional and digital media — and targeting an expansive range of audience segments including affluent, co-brand customers, small businesses and more.

• Financial Services

Visa

Amplifying participation in Visa Signature events.

When it comes to driving cardmembers to see the value in, and participate in, Visa Signature events, Media Logic has become the go-to partner for developing communication strategies and creative that work.

• Financial Services

Visa

Motivating employees to boost sales.

Media Logic can help organizations derive more value from their employees.

• Financial Services

J.P. Morgan

Marketing a premium card to the high-net-worth audience.

It takes a unique skill set to showcase premium products in a way that helps them stand apart from the rest.

• Financial Services

Visa

Product launch materials drive engagement.

The technology behind Visa’s interactive Premium Product Optimizer helps Issuers isolate and predict which cardholders are their best candidates for a product upgrade.

• Financial Services
• B2B

Credit Union ONE

Branding and promoting a new service.

When Credit Union ONE unveiled a new mobile app that gives Members instant discounts, we not only helped brand the app, but also helped drive awareness of the app with a fully-immersive marketing campaign – from in-branch take ones to an online video.

• Financial Services

J.P. Morgan

Creating a healthy partnership with healthcare professionals.

The healthcare industry is highly complex and fairly broad. So when J.P. Morgan Private Bank needed to develop a comprehensive campaign to reach out to affluent healthcare professionals, they needed timely and relevant messaging that would position themselves as the ideal wealth management partner.

• Financial Services

BB&T

Helping branch employees cross sell business credit cards.

Because most interactions with BB&T small business owners take place when they are opening an account in a branch, BB&T wanted to take advantage of this window to cross-sell their BB&T Visa Business Credit Card. The only problem was that there were no formal training materials for branch employees.

• Financial Services

Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

• Financial Services

BB&T

Responsive landing page drives awareness of innovative payment solutions.

With new payment technologies becoming increasingly popular, BB&T wanted to make customers and prospects aware of the innovative payment solutions they offered with their card products. To help promote these solutions, Media Logic developed a landing page that showcases key payment innovations while serving as a portal to individual BB&T card product pages on the BB&T website.

• Financial Services