Looking to stay on the leading edge with their Visa credit card and prepaid card mobile apps, supermarket giant Kroger asked Media Logic to do a comprehensive audit and provide strategic recommendations based on the findings.
We started with broad landscape research to identify emerging trends in mobile app development. We then analyzed Kroger’s apps, along with those of their competitors – reviewing features, functionality, user interface and overall design.
Through our research and evaluation, we were able to provide both short- and long-term recommendations to keep Kroger’s mobile apps technologically relevant…while improving the customer experience and maximizing usage.
Schedule a consultation with our financial services team.
There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.
Boost your payment strategy with Javelin's findings on consumer spending habits across three channels: in-store, online and mobile.
USAA Labs appears to be doing some really good work. However, the brand is not doing a good job at marketing its own product, representing a missed opportunity to harness customer interest and advocacy.
