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Keeping financial mobile apps on the cutting edge.

Looking to stay on the leading edge with their Visa credit card and prepaid card mobile apps, supermarket giant Kroger asked Media Logic to do a comprehensive audit and provide strategic recommendations based on the findings.

We started with broad landscape research to identify emerging trends in mobile app development. We then analyzed Kroger’s apps, along with those of their competitors – reviewing features, functionality, user interface and overall design.

Through our research and evaluation, we were able to provide both short- and long-term recommendations to keep Kroger’s mobile apps technologically relevant…while improving the customer experience and maximizing usage.

Schedule a consultation with our financial services team.

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Contactless card marketing from Chase & Visa

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.