Optimizing card acquisition efforts in a digital environment.

Amazon.com is an online retail giant. But they needed to figure out how they could improve the on-site marketing efforts for the Amazon.com Rewards Visa Card in a way it could break through the digital clutter. First, Media Logic conducted an in-depth audit of the current marketing efforts within the Amazon.com ecosystem, as well as the digital acquisition efforts of competitive issuers (both off and on Amazon.com). We then made strategic recommendations that could optimize their digital acquisition efforts. And, knowing Amazon.com is constantly testing new approaches and offers within their algorithmic-driven environment, we developed multiple creative campaigns based around our recommendations.

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The Metaverse Will Transform the Financial Services Customer Experience

To avoid missing out – and to capture attention and get ahead on learning from the environment – some FIs are already experimenting. We explain exactly what these pioneering brands are doing in the space and share some early intel on the kinds of opportunities that exist for financial services brands in the metaverse.

digital wallet marketing

Marketing Best Practices to Drive Digital Top of Wallet Status

With 4X higher spend on default cards and dramatic growth in digital wallets, there’s a clear opportunity for FIs to incentivize customers to designate their cards as the default in mobile wallets. Here, we’ve outlined marketing best practices that can help with messaging and communications to encourage this action.