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Optimizing card acquisition efforts in a digital environment.

Amazon.com is an online retail giant. But they needed to figure out how they could improve the on-site marketing efforts for the Amazon.com Rewards Visa Card in a way it could break through the digital clutter. First, Media Logic conducted an in-depth audit of the current marketing efforts within the Amazon.com ecosystem, as well as the digital acquisition efforts of competitive issuers (both off and on Amazon.com). We then made strategic recommendations that could optimize their digital acquisition efforts. And, knowing Amazon.com is constantly testing new approaches and offers within their algorithmic-driven environment, we developed multiple creative campaigns based around our recommendations.

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