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Announcing the Costco switch to Visa.

When Costco announced it would begin accepting Visa credit and debit cards, Visa wanted to help banks and card issuers take advantage of this exciting news as a way to encourage card usage. The challenge was creating materials that were pre-approved by both Visa and Costco but could still be customized for each card issuer.

Media Logic developed a full campaign of market-ready digital and print communications, each of which could be branded by individual issuers. A Marketing Guide was also created to guide issuers through the communication pieces available to them as well as help them develop their own customized materials.

 

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