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Cash back card sets the stage for success.

When BBVA Compass was getting ready to launch their new Compass cash back credit card, they tapped Media Logic to help lay the foundation for the card’s success. First, we created a microsite that clearly conveyed the product’s benefits – and its close association with the innovative BBVA Wallet mobile app – in a consistent, understandable and compelling manner.

We also developed a comprehensive communication guide to support future marketing efforts, enabling BBVA Compass to move forward with additional materials that stayed true to the direction of our initial work.

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Contactless card marketing from Chase & Visa

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.