Back to work

Keeping financial mobile apps on the cutting edge.

Looking to stay on the leading edge with their Visa credit card and prepaid card mobile apps, supermarket giant Kroger asked Media Logic to do a comprehensive audit and provide strategic recommendations based on the findings.

We started with broad landscape research to identify emerging trends in mobile app development. We then analyzed Kroger’s apps, along with those of their competitors – reviewing features, functionality, user interface and overall design.

Through our research and evaluation, we were able to provide both short- and long-term recommendations to keep Kroger’s mobile apps technologically relevant…while improving the customer experience and maximizing usage.

Schedule a consultation with our financial services team.

Contact Us

See our latest posts.

top financial services marketing posts of 2019

Top 10 Financial Services Marketing Blog Posts of 2019

As you prepare for a productive 2020 full of tried-and-true approaches and a healthy dose of fresh opportunities, we hope our Top 10 financial services marketing blog posts can be both instructive and inspirational.

Apple credit card marketing

Apple Bucks Credit Card Marketing Best Practices

We have been watching with interest how Apple is (and, more importantly, is not) using card marketing best practices to sell its newest product. It offers a good case study in how a beloved brand can use its clout to break from a traditional approach.

Capital One Walmart credit card marketing

How Capital One and Walmart Encourage New Card Migration and Usage

When Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping the marketing simple. We were pretty impressed with the clean and clear materials designed to help with migration, acquisition and EMOB communications.