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Keeping financial mobile apps on the cutting edge.

Looking to stay on the leading edge with their Visa credit card and prepaid card mobile apps, supermarket giant Kroger asked Media Logic to do a comprehensive audit and provide strategic recommendations based on the findings.

We started with broad landscape research to identify emerging trends in mobile app development. We then analyzed Kroger’s apps, along with those of their competitors – reviewing features, functionality, user interface and overall design.

Through our research and evaluation, we were able to provide both short- and long-term recommendations to keep Kroger’s mobile apps technologically relevant…while improving the customer experience and maximizing usage.

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Examples of social media videos from Chase

You Don’t Have to Be a Big Bank to “Chase” This Video Strategy

See why financial brands are incorporating video into their content strategies and get recent examples of social media videos from Chase that demonstrate how the approach to social content can be adopted by banks and credit unions of any size.

pop up financial education experience from Stacks House

“Pop-Up With a Purpose” Offers Experiential Financial Education

The Stacks House interactive exhibits – complete with backdrops for selfies, of course – aren’t just fun and games. They are designed to cut through the financial services marketing “noise” and present financial education in an engaging, experiential way to Millennial and Gen Z women.

Discover it direct mail packages targeting high school graduates

Discover Targets High School Grads. Here’s What One Teen Thinks.

With graduation and college being the sole focus of her life in the past several months, she had never given credit cards any thought at all, much less developed pre-conceived notions that were going to be challenged by this particular DM piece. The real estate could have been used for a more relevant message for a first-time applicant.

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