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Healthcare campaign launches time-saving technology.

To better meet the needs of busy consumers, St. Peter’s Health Partners launched a convenient new service for its five urgent care centers…with help from Media Logic.

We developed a multimedia ad campaign to introduce “Skip The Wait,” a new digital app which enables patients to compare wait times at various urgent care locations and to reserve their place in line. The effort featured a TV spot which illustrated the simple, time-saving technology – the first of its kind in the region – along with print and digital media. The campaign helped create consumer preference for urgent care at St. Peter’s, while providing brand support for the broader hospital system.

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