Back to work

Healthcare campaign launches time-saving technology.

To better meet the needs of busy consumers, St. Peter’s Health Partners launched a convenient new service for its five urgent care centers…with help from Media Logic.

We developed a multimedia ad campaign to introduce “Skip The Wait,” a new digital app which enables patients to compare wait times at various urgent care locations and to reserve their place in line. The effort featured a TV spot which illustrated the simple, time-saving technology – the first of its kind in the region – along with print and digital media. The campaign helped create consumer preference for urgent care at St. Peter’s, while providing brand support for the broader hospital system.

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

healthcare marketing to millennials

Millennials Think Differently About Healthcare (And So Marketers Should, Too!)

A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.

experiential marketing campaign for Mastercard

With PRICELESS Culinary Collective, Mastercard Goes All-In on Experiential Marketing

Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.

Review of EMOB marketing email for the Marriott Bonvoy

Marriott Bonvoy’s EMOB Email Marketing Stream Makes Our Hearts Skip a Beat

Seeing Marriott’s Early Month on Books marketing campaign was love at first sight, and this high-level analysis of its EMOB email stream confirms that the brand is doing a lot right when it comes to engaging new cardholders.

Get our latest 

Healthcare Marketing Insights

Your privacy is protected.