Media Logic developed a multimedia campaign and new brand tone and imagery to help Bassett amplify consumer preference and defend market share against encroaching competitors.
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Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
When Geisinger Health Plan faced a Medicare Advantage product termination, Media Logic partnered with Big Data Studios to re-enroll affected members through a hyper-personalized campaign spanning video, direct mail, email, and dynamic microsites. The result: members who engaged renewed at rates more than 11 percentage points higher than those who didn't. Personalization at scale isn't a pilot — it's a proven strategy.
Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]
