Media Logic developed a multimedia campaign and new brand tone and imagery to help Bassett amplify consumer preference and defend market share against encroaching competitors.
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Media Logic is committed to being at the forefront of Medicare marketing best practices, and that means continually building, adapting and deepening our expertise to bring the most value to our clients. Vital to that process are our annual Healthcare Summits, two days of cross-team collaboration to focus in on planning for the Annual Election Period (AEP) and New to Medicare (NTM) marketing.
When COVID-19 fears began receding and vaccines were widely available, Media Logic wondered how Medicare shoppers were feeling about seminars and events since being forced online to shop for Medicare insurance. As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed adults aged 64-72 about their attitudes and behaviors relating to attending informational events about Medicare plans today.
About a year ago, Media Logic's David Schultz met Dan Cerutti, CEO of Maia Care, who shared his vision for Maia, an app that provides a wide range of support for the entire caregiver team. David recently spoke with Dan about the inspiration for his company and the value Maia brings to consumers and health plans.
