Consumer insights lead to stronger brand.

Media Logic developed a multimedia campaign and new brand tone and imagery to help Bassett amplify consumer preference and defend market share against encroaching competitors.

Consumer research showed that Bassett was well-regarded in terms of quality and technology across its central New York footprint. The research also showed, however, that the rural health system needed to reclaim its position as a provider of personal, compassionate care.

The campaign was centered around the theme “We see people, not patients.” to show less of the stale and clinical side of healthcare and more of the “human connection” made with healthcare providers.

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Artistic representation of seniors consuming Medicare-related content on social media.

How Medicare Marketers Can Use Social Media to Connect with Seniors All Year Long

If you're not using social media to reach your Medicare-eligible audience, you're missing out. After all, more than 80% of seniors use social media on a typical day, according to our 2022 Senior Media Preferences Survey. For the best ROI, play into the strengths of organic social media to reach individuals eligible for Medicare all year long. Here are five ways to incorporate Medicare content into your social streams year-round.

Artistic representation of healthcare testimonials

Maximizing Testimonials in Healthcare Marketing

When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.

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Media Logic’s Top 10 Healthcare Marketing Blog Posts of 2022

As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.