MVP Health Care

Payvider Playbook: Creating (and launching) a new kind of Medicare Advantage plan.

UVM Health Network and MVP Health Care come together to build a new health plan.

Geisinger Health Plans

Helping Geisinger Medicare Advantage plans speak to diverse personas.

When it comes to Medicare Advantage, Geisinger Gold plans have a strong value proposition – generous benefits, low-cost plans and an extensive network of top-quality providers.

Piedmont Community Health Plan

Improving the online broker experience to optimize health plan sales.

Piedmont Community Health Plan was gearing up for growth – expanding into 35 new counties while offering a very attractive rate position across their Virginia markets.

MVP Health Care

Crowd Pleaser: Media Logic helps MVP rebrand an entire arena.

In fall of 2021, MVP Health Care was presented with a unique opportunity to bid for the naming and branding rights to the (then-named) Times Union Center, the largest entertainment and sports venue in New York State’s Capital Region.

St. Peter's Health Partners

A complete campaign for comprehensive health services.

St. Peter’s Health Partners is the most comprehensive, integrated network of care in New York’s Capital Region.

Aspire Health Plan

Unique market requires education and awareness for Medicare AEP strategy.

While Aspire Health Plan is the only insurer that offers Medicare Advantage plans in Monterey County, they still faced several challenges.

MVP Health Care

Fall campaign helps health plan build on brand promise.

The MVP Health Care brand is about making health insurance more convenient.

MLMIC

Medical liability insurer gains competitive advantage with provider partnership.

As a provider network, MagnaCare represents a large pool of potential policyholders for Media Logic client (and leading medical professional liability insurer) MLMIC.

Quartz

New brand name. New multi-purpose campaign.

As people transition into Medicare-eligibility, it’s important to make them aware of their new healthcare options.

MVP Health Care

Integrated campaign embraces positivity for Child Health Plus plans.

Child Health Plus is a health insurance plan for kids and teens sponsored by the State of New York.

MVP Health Care

Building your brand in an unprecedented year.

Recent MVP Health Care fall brand campaigns have centered around the insurer’s promise to deliver “health insurance built around me.”

Medica

Attention-grabbing extras help Medica get up and running quickly for Medicare AEP.

For new client Medica, the assignment was twofold – Media Logic needed to help the Minneapolis health insurer create a powerful value-driven Medicare Annual Election Period (AEP) campaign for their local established market, while simultaneously launching their suite of Medicare Advantage plans in a new market (Omaha, Nebraska).

MVP Health Care

Health plan pairs peace of mind with real value.

Regional health insurer MVP Health Care® had been building momentum in Vermont with successful targeted campaigns driven by savings messaging.

MVP Health Care

Launching a Medicare Advantage plan specifically for veterans.

Veterans who are of Medicare-eligible age don’t always realize that they’ve earned the right to take advantage of both their VA benefits and a Medicare Advantage plan.

Airflow Sleep

Launching a startup company offering an innovative medical treatment.

Airflow Sleep took the existing life-saving science of effectively increasing airflow for patients in operating rooms and adapted it for the bedroom – helping people suffering from snoring and sleep apnea.

MVP Health Care

2021 Medicare AEP Strategy: Targeting & Added Value

Getting older adults to switch Medicare plans during the Annual Election Period usually involves a lot of individual attention.

Piedmont Community Health Plan

“Shredding” misperceptions to drive small group membership.

Piedmont Community Health Plan is well-regarded in its Virginia service area – quality plans, great service, etc. – but it wasn’t always the most affordable option for small businesses.

MVP Health Care

PSA campaign drives telemedicine usage during the COVID-19 crisis.

The perception of telemedicine instantly evolved from a late-night convenience to a life-saving solution during the COVID-19 crisis.

MLMIC

Berkshire Hathaway transaction creates new energy for MLMIC.

Having been acquired by Berkshire Hathaway, and with outside competitors entering the NY market for the first time, leading medical liability insurer MLMIC was looking to reaffirm their status as NY’s #1 malpractice insurer and the industry’s foremost expert in NY malpractice issues.

HAP

Attracting New-to-Medicare leads with a standout marketing campaign.

Who doesn’t like a party? Turning 65…retirement…these are reasons to celebrate!

MVP Health Care

Internal marketing helps health insurer “live the brand.”

The success of any brand launch or refresh is contingent on organizational buy-in.

Bright Health

Boosting awareness to prospects who are New-to-Medicare.

Bright Health is an emerging healthcare provider that is taking a fresh approach to health insurance by working closely with providers to deliver coordinated care that helps reduce costs and improve the customer experience.

HAP

Added benefits and creative testing define Medicare AEP campaign.

HAP's 2019 Medicare AEP campaign had a lot to draw from, but the big news was enhancements on dental, vision and hearing benefits - which according to the latest research are enhancements Medicare consumers are actively looking for.

HAP

Using customer feedback to guide a new brand positioning.

When Media Logic began developing a new brand positioning for HAP, they knew right where to start: with consumers.

MVP Health Care

New-to-Medicare review yields stronger campaign.

Media Logic and MVP Health Care recently reviewed their entire New-to-Medicare strategy, providing a unique opportunity to rework the program from the ground up.

MVP Health Care

Creating a stronger connection to an existing brand.

Wanting to build upon the well-received “Health Insurance Built Around Me” campaign, Media Logic created a series of new TV and radio spots to take the theme to a new level.

St. Peter's Health Partners

Hospital marketing touts cardiac surgery strength.

St. Peter’s Hospital asked Media Logic to develop a campaign to boost awareness of their high-quality cardiac surgery service line – and to promote St. Peter’s Hospital as a destination location in New York's greater Capital Region.

Samaritan Health Plans

Medicare AEP campaign highlights insurer’s commitment to region.

Samaritan Health Plans is the only local choice for people in select regions of Oregon.

HAP

B2B marketing touts health plans for employer groups.

With revitalized B2B product offerings and attractive pricing, HAP saw an opportunity to expand its market share in Michigan’s group health plan market – and they tapped Media Logic to help maximize results.

MVP Health Care

Simple, personal approach to Medicare AEP marketing.

Bassett Healthcare Network

Orthopedic campaign positions health system as specialty leader.

To maintain its position as the “go-to” center for orthopedics in the central New York region, Bassett Healthcare Network promoted the breadth of its bone & joint services with an integrated marketing campaign by Media Logic.

MVP Health Care

Eye-catching approach to health insurance branding.

Media Logic helped MVP Health Care differentiate itself with an engaging, eye-catching brand campaign during last fall’s open enrollment period.

Bassett Healthcare Network

Consumer insights lead to stronger brand.

Media Logic developed a multimedia campaign and new brand tone and imagery to help Bassett amplify consumer preference and defend market share against encroaching competitors.

HealthNet

Innovative solution combats rising healthcare costs.

Reducing healthcare costs while still offering a high-quality health plan is an annual challenge for employers – especially as premiums continue to rise.

St. Peter's Health Partners

Branding efforts drive service line success.

Media Logic initially helped create and launch the brand for St. Peter’s Health Partners, a new entity that formed following the merger of three competing health systems.