Simple, personal approach to Medicare AEP marketing.

With a focus on lead generation for their Medicare Annual Election Period, long-time client MVP Health Care once again entrusted Media Logic with the challenge. Our goal? To break through the clutter of AEP advertising, increase media efficiency, enhance digital engagement, and leverage their expanded salesforce and enhanced call center.

Embracing MVP’s desire to promote one-on-one consultations with prospects, we developed a concept that showcased the personal connection promised by MVP – based on a simple conversation over coffee (including the incentive of a Dunkin’ Donuts gift card). The campaign was fully integrated across print and digital channels, including direct mail packages, email nurturing, paid search and a highly successful full-page newspaper wrap.

Our strategy contributed to a successful open enrollment for MVP, including growth in key markets, and provided us with insights and metrics to optimize their future marketing efforts.

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How Medicare Marketers Can Use Social Media to Connect with Seniors All Year Long

If you're not using social media to reach your Medicare-eligible audience, you're missing out. After all, more than 80% of seniors use social media on a typical day, according to our 2022 Senior Media Preferences Survey. For the best ROI, play into the strengths of organic social media to reach individuals eligible for Medicare all year long. Here are five ways to incorporate Medicare content into your social streams year-round.

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Maximizing Testimonials in Healthcare Marketing

When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.

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Media Logic’s Top 10 Healthcare Marketing Blog Posts of 2022

As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.