With a focus on lead generation for their Medicare Annual Election Period, long-time client MVP Health Care once again entrusted Media Logic with the challenge. Our goal? To break through the clutter of AEP advertising, increase media efficiency, enhance digital engagement, and leverage their expanded salesforce and enhanced call center.
Embracing MVP’s desire to promote one-on-one consultations with prospects, we developed a concept that showcased the personal connection promised by MVP – based on a simple conversation over coffee (including the incentive of a Dunkin’ Donuts gift card). The campaign was fully integrated across print and digital channels, including direct mail packages, email nurturing, paid search and a highly successful full-page newspaper wrap.
Our strategy contributed to a successful open enrollment for MVP, including growth in key markets, and provided us with insights and metrics to optimize their future marketing efforts.
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The way healthcare consumers search has quietly changed, and the implications of this shift are shaping who gets found, and who is left out. Before a potential member ever reaches your website, many of them have already asked an AI platform to explain their options. Today, the question isn't just "How do we rank?", but when an AI platform answers a question, are we as source it trusts and cites?"
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