With a focus on lead generation for their Medicare Annual Election Period, long-time client MVP Health Care once again entrusted Media Logic with the challenge. Our goal? To break through the clutter of AEP advertising, increase media efficiency, enhance digital engagement, and leverage their expanded salesforce and enhanced call center.
Embracing MVP’s desire to promote one-on-one consultations with prospects, we developed a concept that showcased the personal connection promised by MVP – based on a simple conversation over coffee (including the incentive of a Dunkin’ Donuts gift card). The campaign was fully integrated across print and digital channels, including direct mail packages, email nurturing, paid search and a highly successful full-page newspaper wrap.
Our strategy contributed to a successful open enrollment for MVP, including growth in key markets, and provided us with insights and metrics to optimize their future marketing efforts.
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Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Older adults aren't a traditional or digital audience. The way they consume media paints a more complex picture. Older adults will sit down to watch TV, read email, check their Facebook and search Google. Insights from our study can help you know where and how older adults are paying attention to media streams.
Each fall, CMS publishes Medicare Advantage and Part D Landscape file, which provides comprehensive information on upcoming plan offerings, premiums, geographic availability and more for MA, MA-PD and stand-alone Prescription Drug Plans. We've crunched the numbers. Take a look at our full breakdown.
