With revitalized B2B product offerings and attractive pricing, HAP saw an opportunity to expand its market share in Michigan’s group health plan market – and they tapped Media Logic to help maximize results. In addition to updating their sales collateral, we also developed a targeted campaign to reach both small and large employer groups. The marketing effort included an integrated print and radio campaign designed to drive calls to HAP’s internal sales team, as well as brokers/agents.
Multiple executions were developed to cover employer-centric topics such as cost control, funding options, network and plan choice. The campaign helped fuel an increase in sales leads from groups and brokers.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Media Logic’s 2025 Medicare survey uncovers member concerns about costs, satisfaction drivers, and benefit engagement, offering insights to guide plan strategies.
The One Big Beautiful Bill Act (OBBBA) brings sweeping changes across sectors, including healthcare. For Medicare marketers, the bill introduces new rules around eligibility, drug coverage, and savings programs. Media Logic experts Josh Martin and Denise Carney-Jones break down what matters most for this year’s AEP and beyond.
In this Q&A, N1 Health’s Jacob Luria explains how health plans can use data and personalized outreach to engage the unengaged and reduce member turnover.
