Samaritan Health Plans is the only local choice for people in select regions of Oregon. Building on this point of pride, Media Logic developed an integrated AEP campaign using custom illustrations featuring local landmarks and geography.
The campaign played out across multiple media – from direct mail and DRTV spots, to FSIs and paid search – all promoting important new plan benefits while focusing in on Samaritan’s commitment to the community and unique ability to meet the personal needs of its Medicare population.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The signals your Medicare acquisition campaigns depend on are evolving. Third-party data isn't dead but using it well has gotten a lot more complicated.
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
