St. Peter’s Hospital asked Media Logic to develop a campaign to boost awareness of their high-quality cardiac surgery service line – and to promote St. Peter’s Hospital as a destination location in New York’s greater Capital Region.
We created a multimedia campaign showcasing the impact of their cardiac surgery program and positioning St. Peter’s Hospital as the region’s cardiac surgery leader. Our team incorporated impactful TV spots – including one shot with a drone for visual interest – print work and digital creative, featuring real patients whose lives have been improved by St. Peter’s Hospital.
The integrated strategy increased awareness of this essential service line, while creating positive buzz among patients and staff.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
In many cases, the strongest marketing tends to come from teams willing to narrow the field before the work begins. Guardrails narrow the scope and keep work on strategy, with fewer messages, audiences and goals. Sharper creative makes a bigger impact. Here are five tips for marketers to explore.
Our 2026 Consumer In Sights survey offers fresh insights into the market among older adults, offering a snapshot of behaviors, preferences, and trends shaping how older adults consume media, and more importantly, how much they trust the resources in front of them when making decisions.
Media Logic's Market Share Intelligence tool was built to give Medicare marketers a current and precise advantage. This tool offers a clear, relevant and granular view of your competitive landscape, supporting smarter decisions at every level of strategy.
