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Berkshire Hathaway transaction creates new energy for MLMIC.

Having been acquired by Berkshire Hathaway, and with outside competitors entering the NY market for the first time, leading medical liability insurer MLMIC was looking to reaffirm their status as NY’s #1 malpractice insurer and the industry’s foremost expert in NY malpractice issues.

Media Logic explored multiple positioning options before aligning with a go-to-market strategy leveraging the idea that “No one knows NY like MLMIC.” Exploration of this theme drove development of a new website, print ads, sales toolkit, emails, and more, including a special live streaming event with Warren Buffett.

Print ads on grey background
Website shown on desktop computer in front of screen partition
Folder open on desk with brochure and one-sheets
Magazine open on desk showing print ad Close up of phone on desk showing email
Totebag, water bottle, and various collateral shown on grey background

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MVP Health Care

PSA campaign drives telemedicine usage during the COVID-19 crisis.

The perception of telemedicine instantly evolved from a late-night convenience to a life-saving solution during the COVID-19 crisis.

HAP

Attracting New-to-Medicare leads with a standout marketing campaign.

Who doesn’t like a party? Turning 65…retirement…these are reasons to celebrate!

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Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Enrolling in Medicare is a significant milestone for older adults, but the process often feels overwhelming due to the complexity of choices, cost considerations and changing regulations. Our second annual NTM survey looks at what truly matters to consumers just entering Medicare, and how those insights can impact marketing strategies. Responses from adults ages 64-68 highlighted the importance of clear, digestible educational resources and direct support from plan reps and brokers. Check out all of our findings.

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Best Practices for Tracking and Reporting Healthcare Marketing Analytics

Best Practices for Tracking and Reporting Healthcare Marketing Analytics

Marketing teams may take on tracking and measurement with the best of intentions, but too often they find themselves with missing or inactionable data. The key is to have conversations early to ensure the team is aligned on a process for capturing and interpreting relevant data. Check out our detailed best practices for tracking and reporting healthcare marketing analytics.

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Research Study: How Regional and Local Health Insurers Can Take on the Nationals

Research Study: How Regional and Local Health Insurers Can Take on the Nationals

For-profit national health insurers have long dominated the market. And yet, there are hundreds of regional and local health insurers that continue to find success. How and why both co-exist is driven by the mindsets of the consumers they serve. We looked into how consumers view national and regional/local insurers – their perceptions, expectations and preferences. Here's how plans can leverage those when positioning their brands.

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