Who doesn’t like a party? Turning 65…retirement…these are reasons to celebrate! And, as communicated in this standout campaign, so is the move to Medicare.
Media Logic helped Michigan insurer HAP seize their share of the important New-to-Medicare market with this multimedia direct response campaign. Rather than using the traditional “handholding” approach to making this transition, this campaign used a uniquely celebratory tone – positioning a HAP Medicare Advantage Plan (MAP) as a decidedly positive opportunity. After all, many New-to-Medicare consumers will be going from expensive high-deductible plans to low or no premium MAP plans with great coverage. So why not call it a party?
From upbeat TV spots (animated by our in-house team) to integrated inserts and direct mail, the effort helped capture new leads – contributing to HAP’s continued membership growth. Cause for celebration, indeed.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Older adults aren't a traditional or digital audience. The way they consume media paints a more complex picture. Older adults will sit down to watch TV, read email, check their Facebook and search Google. Insights from our study can help you know where and how older adults are paying attention to media streams.
Each fall, CMS publishes Medicare Advantage and Part D Landscape file, which provides comprehensive information on upcoming plan offerings, premiums, geographic availability and more for MA, MA-PD and stand-alone Prescription Drug Plans. We've crunched the numbers. Take a look at our full breakdown.
