Back to work

Internal marketing helps health insurer “live the brand.”

The success of any brand launch or refresh is contingent on organizational buy-in. Otherwise, it’s just an empty marketing promise. Thus, one of the most important brand launch media you can use is right under your nose – your own workspace.

As part of a multi-year rebranding campaign for MVP Health Care, Media Logic helped infuse the health insurer’s brand platform and promise throughout their headquarters – from the parking garage to the lobby and other spaces.

Beyond simply displaying flagship brand creatives, we developed environmental signage and original artwork to inspire and motivate MVP team members (and their many daily visitors) about the company’s personal brand – reminding them of the impact and importance of the service they provide.

It was all part of a broader internal education effort that helped make them more than “employees”…but engaged brand ambassadors who share the same mission.

That’s how you build a meaningful brand.

MVP brand sign on lobby wall
MVP signage on the walls of parking garage
MVP brand sign MVP signage on the walls of parking garage, close up
MVP MVP

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

optimize for voice search

SEO for Healthcare Marketers: Ways to Optimize for Voice Search

The way consumers search for information is constantly changing, and search engines are adapting accordingly, with features like voice search. It's important for healthcare companies and organizations to understand the importance of this function.

New-to-Medicare Marketing campaign

Successful New-to-Medicare Marketing Strategies: See the Campaigns

Medicare marketing professionals know, it's not just “age-in” anymore, making it challenging to target valuable New-to-Medicare consumers. Here are a few examples of New-to-Medicare marketing campaigns from Media Logic.

Medicare AEP 2020

Medicare AEP 2020: A Different Season of Creative Giving

We took a look at specific examples of incentives used by insurers this past Medicare Annual Election Period (AEP).