The success of any brand launch or refresh is contingent on organizational buy-in. Otherwise, it’s just an empty marketing promise. Thus, one of the most important brand launch media you can use is right under your nose – your own workspace.
As part of a multi-year rebranding campaign for MVP Health Care, Media Logic helped infuse the health insurer’s brand platform and promise throughout their headquarters – from the parking garage to the lobby and other spaces.
Beyond simply displaying flagship brand creatives, we developed environmental signage and original artwork to inspire and motivate MVP team members (and their many daily visitors) about the company’s personal brand – reminding them of the impact and importance of the service they provide.
It was all part of a broader internal education effort that helped make them more than “employees”…but engaged brand ambassadors who share the same mission.
That’s how you build a meaningful brand.
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Media Logic is committed to being at the forefront of Medicare marketing best practices, and that means continually building, adapting and deepening our expertise to bring the most value to our clients. Vital to that process are our annual Healthcare Summits, two days of cross-team collaboration to focus in on planning for the Annual Election Period (AEP) and New to Medicare (NTM) marketing.
When COVID-19 fears began receding and vaccines were widely available, Media Logic wondered how Medicare shoppers were feeling about seminars and events since being forced online to shop for Medicare insurance. As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed adults aged 64-72 about their attitudes and behaviors relating to attending informational events about Medicare plans today.
About a year ago, Media Logic's David Schultz met Dan Cerutti, CEO of Maia Care, who shared his vision for Maia, an app that provides a wide range of support for the entire caregiver team. David recently spoke with Dan about the inspiration for his company and the value Maia brings to consumers and health plans.
