HAP’s 2019 Medicare AEP campaign had a lot to draw from, but the big news was enhancements on dental, vision and hearing benefits – which according to the latest research are enhancements Medicare consumers are actively looking for.
Capitalizing on these improvements, HAP’s campaign was anchored by a lighthearted, animated DRTV spot that quickly outperformed existing control creative. We also developed radio, direct mail, free-standing inserts and various digital assets.
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Media Logic’s 2025 Medicare survey uncovers member concerns about costs, satisfaction drivers, and benefit engagement, offering insights to guide plan strategies.
The One Big Beautiful Bill Act (OBBBA) brings sweeping changes across sectors, including healthcare. For Medicare marketers, the bill introduces new rules around eligibility, drug coverage, and savings programs. Media Logic experts Josh Martin and Denise Carney-Jones break down what matters most for this year’s AEP and beyond.
In this Q&A, N1 Health’s Jacob Luria explains how health plans can use data and personalized outreach to engage the unengaged and reduce member turnover.
