Quartz Health Solutions, a five-star Medicare insurance provider in the upper Midwest Tri-state region, needed to educate New-to-Medicare prospects about their Medicare plans, while also creating awareness of the Quartz name, as well as their partnership with regional hospital systems.
Media Logic applied our proven strategy to create an immersive marketing campaign that got prospects excited about their Medicare options while also seamlessly bridging the brand transition (and making it easy to version communications by region and health partner).
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We were curious as to just how many seniors changed their Medicare coverage during the recent AEP and if they planned to take advantage of the subsequent OEP. We conducted a Flash Survey of 400+ seniors across the U.S. Our survey was in-market just after the 2021 AEP wrapped up. Here is a summary of our findings.
A compilation of Media Logic's most popular healthcare marketing blog posts for the year! It includes insights on a variety of topics, from marketing during COVID-19 to Medicare marketing to new marketing vehicles like podcasts and TikTok.
We recently noticed a few notable partnerships between regional payers (and/or their affiliated organizations) and digital health solutions that we'd like to share.
