Airflow Sleep took the existing life-saving science of effectively increasing airflow for patients in operating rooms and adapted it for the bedroom – helping people suffering from snoring and sleep apnea. Developing a variety of specially-engineered pillows for all sleep styles and body types, the company’s mission is to help people breathe better, sleep better, and ultimately live better. Media Logic was tapped to help launch this ambitious startup company.
We worked with Airflow Sleep on all aspects of their company launch – product design, price testing, brand building, and web development. Recognizing that personal experience is critical to product adoption, Media Logic even helped Airflow Sleep design appealing and comfortable cooling and wicking branded covers; as well as the packaging for its innovative pillow line.
In addition, we helped build thought leadership and awareness of the company and its products by engaging with cardiovascular-focused physicians and sleep professionals at industry events – including the introduction of Airflow Sleep at the AHA Scientific Sessions, a major American Heart Association conference. We designed Airflow Sleep’s exhibit display and produced a powerful multimedia presentation that helped promote the product concept for conference attendees as well as capture hundreds of leads from healthcare practices across the country.
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With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.
The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
Over the past five years, aggressive marketing campaigns for Medicare Advantage plans have overwhelmed and confused consumers with sometimes-empty promises of extra benefits and no premiums. At Media Logic, we are confident that our regional health insurance clients have always played by the rules and treated prospects with respect. We take pride in our commitment to ethical marketing practices, and we know our clients do too.
