Airflow Sleep took the existing life-saving science of effectively increasing airflow for patients in operating rooms and adapted it for the bedroom – helping people suffering from snoring and sleep apnea. Developing a variety of specially-engineered pillows for all sleep styles and body types, the company’s mission is to help people breathe better, sleep better, and ultimately live better. Media Logic was tapped to help launch this ambitious startup company.
We worked with Airflow Sleep on all aspects of their company launch – product design, price testing, brand building, and web development. Recognizing that personal experience is critical to product adoption, Media Logic even helped Airflow Sleep design appealing and comfortable cooling and wicking branded covers; as well as the packaging for its innovative pillow line.
In addition, we helped build thought leadership and awareness of the company and its products by engaging with cardiovascular-focused physicians and sleep professionals at industry events – including the introduction of Airflow Sleep at the AHA Scientific Sessions, a major American Heart Association conference. We designed Airflow Sleep’s exhibit display and produced a powerful multimedia presentation that helped promote the product concept for conference attendees as well as capture hundreds of leads from healthcare practices across the country.
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Media Logic is committed to being at the forefront of Medicare marketing best practices, and that means continually building, adapting and deepening our expertise to bring the most value to our clients. Vital to that process are our annual Healthcare Summits, two days of cross-team collaboration to focus in on planning for the Annual Election Period (AEP) and New to Medicare (NTM) marketing.
When COVID-19 fears began receding and vaccines were widely available, Media Logic wondered how Medicare shoppers were feeling about seminars and events since being forced online to shop for Medicare insurance. As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed adults aged 64-72 about their attitudes and behaviors relating to attending informational events about Medicare plans today.
About a year ago, Media Logic's David Schultz met Dan Cerutti, CEO of Maia Care, who shared his vision for Maia, an app that provides a wide range of support for the entire caregiver team. David recently spoke with Dan about the inspiration for his company and the value Maia brings to consumers and health plans.
