Veterans who are of Medicare-eligible age don’t always realize that they’ve earned the right to take advantage of both their VA benefits and a Medicare Advantage plan. MVP Health Care’s new Medicare Patriot Plan was designed specifically for this audience – pairing traditional features and benefits with extras like free rides to and from medical appointments at VA hospitals and facilities, and expanded prescription drug coverage.
But how do you effectively launch a new product during a pandemic?
Media Logic worked with MVP to develop targeting and creative to launch the new MVP Medicare Patriot Plan. Embracing iconography associated with serving our country, the campaign incorporated direct mail, outdoor, print, digital and in one market, a 15-second television spot for a Veterans telethon. The individual pieces directed veterans to a landing page that clearly outlined details about the unique plan, and offered up an easy-to-understand Medicare kit (auto-fulfilled via email) to generate and nurture leads.
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The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
CMS recently released Medicare Advantage enrollment data following the 2025 AEP. While 2024 AEP still felt like part of the MA expansion era, albeit a slower one, 2025 AEP shows a real pivot. This wasn't just another "mixed bag" year. It was the clearest sign yet that the period of rapid growth is behind us. Here's a look at the five biggest takeaways from our 2025 AEP analysis.
The digital marketing landscape is evolving rapidly, presenting both opportunities and challenges for regional health plans. Unlike national brands with extensive budgets and broad reach, regional health plans must navigate digital media with strategic precision to maximize their investments and connect with the right audience. Here's a look at the hurdles regional health plans face and how payers can develop a digital plan to overcome challenges.
