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Branding efforts drive service line success.

Media Logic initially helped create and launch the brand for St. Peter’s Health Partners, a new entity that formed following the merger of three competing health systems. The brand asserted leadership, capitalizing on the strength of the St. Peter’s people.

Media Logic then helped St. Peter’s reinforce that position with a multimedia campaign showcasing the impact the merger had on the community. Incorporating TV, print and digital creative, the campaign profiled positive outcomes in cardiac care, cancer care and orthopedics – highlighting stories of real patients whose lives have been improved by St. Peter’s… and the dedicated team of medical professionals who made those stories possible.

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