Media Logic and MVP Health Care recently reviewed their entire New-to-Medicare strategy, providing a unique opportunity to rework the program from the ground up. We left no stone unturned, from refining the Direct Mail cadence and developing new, more focused assets, to creating fully-automated email campaigns and aligning new calls-to-action with specific landing pages and refreshed web content.
The new integrated campaign is also informed by the latest research into this important audience, ensuring we provide the right education and support for those aging into Medicare now, while acknowledging and accommodating the increasing number of older adults who are choosing to retire later.
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With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
As the Medicare market has grown to more than 68 million Americans, understanding how older adults navigate both traditional and digital media is more important than ever. Our 2025 Media Preferences of Older Adults survey provides fresh insights into evolving media habits, comfort with digital environments and the enduring value of established channels. Take a look at the takeaways and marketing implications that stood out to us.
When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.
