Back to work

“Shredding” misperceptions to drive small group membership.

Piedmont Community Health Plan is well-regarded in its Virginia service area – quality plans, great service, etc. – but it wasn’t always the most affordable option for small businesses. With an emphasis on expanding their small group book of business, Piedmont recently launched plans with highly-competitive prices…and they tapped Media Logic to help spread the word.

To break through to this audience (and their “gatekeeper” brokers/agents), we developed a campaign that tapped into a small business owner’s single greatest fear: wasted dollars and lost profits. Using the simple metaphor of money being wantonly shredded, the campaign seeded the notion that their business may be overpaying for health insurance – and directed them to get a quote from Piedmont.

The effort included an attention-grabbing TV spot (featuring 3-D animation we developed in-house), direct mail and other media targeting the employer audience – resulting in an immediate uptick in quotes and inquiries.

Piedmont print ad open on wooden table.
Billboard

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

HC insights - paid social during Medicare AEP

“Test & Learn” Tips to Optimize Paid Social During Medicare AEP

Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.

hc insights - Direct Mail Calls to Action (CTAs)

Medicare AEP 2021: A Closer Look at Direct Mail Calls to Action (CTAs)

Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.