For new client Medica, the assignment was twofold – Media Logic needed to help the Minneapolis health insurer create a powerful value-driven Medicare Annual Election Period (AEP) campaign for their local established market, while simultaneously launching their suite of Medicare Advantage plans in a new market (Omaha, Nebraska). Adding to the challenge, the entire campaign needed to be up and running in less than 10 weeks (as AEP was just around the corner).
Campaigns in both markets came together quickly by playing up Medica’s rich supplemental benefits. Creative and messaging built around the ability to get “more” from a Medica Medicare plan allowed the insurer to focus on the benefits and extras that recent Medicare consumer research indicates are driving decision-making.
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While some of us are still processing 2020, it's hard to believe that 2021 is coming to a close! A look at our top healthcare marketing blogs from the last 12 months reveals marketers' keen interest in marketing content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic.
Preheat marketing helps Medicare Advantage (MA) plans build relationships and trust with prospects. The Media Logic Healthcare Team keeps a close eye on messaging strategies used during this critical time of year. We compiled direct mail samples and found a few common themes.
Celebrity endorsements and product influencers are everywhere these days — including in Medicare advertising. Over the past few years, we've noticed high-profile celebrity influencers featured in cross-channel advertising for both insurance agencies and insurers. We look at how regional health payers can turn to brand ambassadors to create as much or more connection with the audience for a fraction of the cost of celebrity influencers.
