For new client Medica, the assignment was twofold – Media Logic needed to help the Minneapolis health insurer create a powerful value-driven Medicare Annual Election Period (AEP) campaign for their local established market, while simultaneously launching their suite of Medicare Advantage plans in a new market (Omaha, Nebraska). Adding to the challenge, the entire campaign needed to be up and running in less than 10 weeks (as AEP was just around the corner).
Campaigns in both markets came together quickly by playing up Medica’s rich supplemental benefits. Creative and messaging built around the ability to get “more” from a Medica Medicare plan allowed the insurer to focus on the benefits and extras that recent Medicare consumer research indicates are driving decision-making.
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With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.
The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
Over the past five years, aggressive marketing campaigns for Medicare Advantage plans have overwhelmed and confused consumers with sometimes-empty promises of extra benefits and no premiums. At Media Logic, we are confident that our regional health insurance clients have always played by the rules and treated prospects with respect. We take pride in our commitment to ethical marketing practices, and we know our clients do too.
