A new, creative AEP campaign highlights enhanced benefits.
Back to work

Added benefits and creative testing define Medicare AEP campaign.

HAP’s 2019 Medicare AEP campaign had a lot to draw from, but the big news was enhancements on dental, vision and hearing benefits – which according to the latest research are enhancements Medicare consumers are actively looking for.

Capitalizing on these improvements, HAP’s campaign was anchored by a lighthearted, animated DRTV spot that quickly outperformed existing control creative.¬†We also developed radio, direct mail, free-standing inserts and various digital assets.

Selfmailers and One Sheet on wooden background.

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

HC Insights - 2021 D-SNP Direct Mail

6 Direct Mail Marketing Observations from 2021 D-SNP Plans

We continue to see a growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. Here at Media Logic, we are always interested in how D-SNP plans position themselves. We looked at direct mail marketing campaigns aimed at dual-eligible prospects from the 2020 calendar year and found six common themes.