Recent MVP Health Care fall brand campaigns have centered around the insurer’s promise to deliver “health insurance built around me.” This year, the weight of that message was much more specific (and more deeply felt). So as MVP rolled out new capabilities and helped members embrace new ways of accessing care in response to the COVID-19 pandemic, Media Logic worked to create a campaign that directly showcased what MVP could do for their members.
Highlighting MVP’s ability to provide access to care via telemedicine using a phone, tablet or computer, the TV creative leveraged personal stories ranging from urgent care and post-surgical rehab, to mental health support – building to the revelation that MVP was making telemedicine services free for all their members. The spots were further energized by the addition of “I’ll Be There,” an optimistic and uplifting song licensed from Canadian indie pop band (and YouTube superstars) “Walk off the Earth.”
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
With 31 million lives insured through Medicare Advantage and growing competition for switching opportunities, it is critical to find the best ways to engage shoppers during AEP. Our recent consumer insight survey delved into buyers' experience with the 2024 AEP to gain perspective and provide marketing professionals with actionable insights.
2024 is sure to be a busy year in the Medicare market, and there is likely to be more noise competing for the limited attention of healthcare consumers. The major disruptions fall into two categories: regulatory changes and market forces. With these anticipated challenges, it is crucial that marketers plan ahead in order to meet their annual goals. Here are the major events on our radar and how payers can work around them.
The RISE Medicare Marketing and Sales Summit is an annual event bringing together a mix of health plan marketers, salespeople, agents, brokers, field marketing organizations, marketing agencies, technology partners and third-party benefit and service vendors. The following are eight topics that continued bubbling up in conversations and sessions among this diverse set of attendees.
