Attracting New-to-Medicare leads with a standout marketing campaign.

Who doesn’t like a party? Turning 65…retirement…these are reasons to celebrate! And, as communicated in this standout campaign, so is the move to Medicare.

Media Logic helped Michigan insurer HAP seize their share of the important New-to-Medicare market with this multimedia direct response campaign. Rather than using the traditional “handholding” approach to making this transition, this campaign used a uniquely celebratory tone – positioning a HAP Medicare Advantage Plan (MAP) as a decidedly positive opportunity. After all, many New-to-Medicare consumers will be going from expensive high-deductible plans to low or no premium MAP plans with great coverage. So why not call it a party?

From upbeat TV spots (animated by our in-house team) to integrated inserts and direct mail, the effort helped capture new leads – contributing to HAP’s continued membership growth. Cause for celebration, indeed.

Two closed quick guides on wooden table, with another laid open Three FSI's laid out on a wooden table
Two letters with corresponding envelope and a self mailer on dark wooden table
Two self mailers on light wooden table Two birthday cards on light wood side table

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