Back to work

Attracting New-to-Medicare leads with a standout marketing campaign.

Who doesn’t like a party? Turning 65…retirement…these are reasons to celebrate! And, as communicated in this standout campaign, so is the move to Medicare.

Media Logic helped Michigan insurer HAP seize their share of the important New-to-Medicare market with this multimedia direct response campaign. Rather than using the traditional “handholding” approach to making this transition, this campaign used a uniquely celebratory tone – positioning a HAP Medicare Advantage Plan (MAP) as a decidedly positive opportunity. After all, many New-to-Medicare consumers will be going from expensive high-deductible plans to low or no premium MAP plans with great coverage. So why not call it a party?

From upbeat TV spots (animated by our in-house team) to integrated inserts and direct mail, the effort helped capture new leads – contributing to HAP’s continued membership growth. Cause for celebration, indeed.

Two closed quick guides on wooden table, with another laid open Three FSI's laid out on a wooden table
Two letters with corresponding envelope and a self mailer on dark wooden table
Two self mailers on light wooden table Two birthday cards on light wood side table

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

emerging media trends

3 Emerging Media Trends to Consider When Marketing to Seniors

Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.

Medicare Medical Savings Account (MSA)

Medicare Medical Savings Account (MSA) Medicare Advantage Plans – Bubble Wrap or Facebook Home?

Medicare Medical Savings Account (MSA), a type of Medicare Advantage plan that combines a high-deductible health plan (HDHP) with a medical savings account have been around for 12 years. Current enrollment is low, but will these plans ever receive meaningful growth and penetration?

Senior Media Habits Survey Survey

Medicare Marketing Insights: 2019 Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.

Get our latest 

Healthcare Marketing Insights

Your privacy is protected.