Medicare AEP campaign highlights insurer’s commitment to region.

Samaritan Health Plans is the only local choice for people in select regions of Oregon. Building on this point of pride, Media Logic developed an integrated AEP campaign using custom illustrations featuring local landmarks and geography.

The campaign played out across multiple media – from direct mail and DRTV spots, to FSIs and paid search – all promoting important new plan benefits while focusing in on Samaritan’s commitment to the community and unique ability to meet the personal needs of its Medicare population.

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hc insights - Healthcare Marketing Blog Posts

Top 10 Healthcare Marketing Blog Posts of 2021

While some of us are still processing 2020, it's hard to believe that 2021 is coming to a close! A look at our top healthcare marketing blogs from the last 12 months reveals marketers' keen interest in marketing content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic.

Brand Ambassadors Health Plan Marketing

Why (And How) to Add Brand Ambassadors to Your Health Plan Marketing Strategy

Celebrity endorsements and product influencers are everywhere these days — including in Medicare advertising. Over the past few years, we've noticed high-profile celebrity influencers featured in cross-channel advertising for both insurance agencies and insurers. We look at how regional health payers can turn to brand ambassadors to create as much or more connection with the audience for a fraction of the cost of celebrity influencers.