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A springboard for Medicare AEP growth.

Piedmont Community Health Plan was looking to increase enrollment during their Medicare Annual Election Period, and they came to the experts at Media Logic.

Using leading industry research combined with our own deep Medicare experience, we took a fresh approach to their Medicare marketing – putting together an integrated campaign of targeted direct mail, paid search, a customized microsite and direct response TV spots.

This campaign provided us with a functional baseline and insights to take Piedmont’s Medicare enrollment to new heights.

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Senior Media Habits Survey Survey

Medicare Marketing Insights: 2019 Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.

2020 AEP course correction checklist

A Checklist of Course Correction Tactics for your 2020 AEP Marketing Campaign

The window for marketing during Medicare AEP is small… very small. But even with CMS review and approval, it's not impossible to make mid-campaign course adjustments thanks to good analytics, reporting and access to real-time data and insights. As marketers, we need to be nimble and try new things. Take action now with these smart marketing tips.

online review management strategy

Online Reviews: 3 Best Practices for Healthcare Marketers

Online reviews-we've all used them, and they make or break a product or business. But how do online reviews affect healthcare marketing? Creating a smart online review management strategy is a good idea for a number of reasons.

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