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A springboard for Medicare AEP growth.

Piedmont Community Health Plan was looking to increase enrollment during their Medicare Annual Election Period, and they came to the experts at Media Logic.

Using leading industry research combined with our own deep Medicare experience, we took a fresh approach to their Medicare marketing – putting together an integrated campaign of targeted direct mail, paid search, a customized microsite and direct response TV spots.

This campaign provided us with a functional baseline and insights to take Piedmont’s Medicare enrollment to new heights.

Schedule a consultation with our healthcare team.

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Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).

cms drug prices

Prescription Drug Prices – CMS Says ‘Coming to a TV Ad Near You!’

The Centers for Medicare and Medicaid Services (CMS) has finalized another rule that requires all direct-to-consumer television advertisements for prescription drug and biological products covered by Medicare or Medicaid to include the list price.

healthcare twitter chats

Twitter Chats for Healthcare Organizations Boost Health Literacy and Patient Engagement

Twitter chats hosted regularly by healthcare organizations can raise awareness of important health issues. Here are a few strong examples of how healthcare organizations can pursue thought leadership and establish connections with patients and members by putting their expertise into a format that works for and engages a social media audience.