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A springboard for Medicare AEP growth.

Piedmont Community Health Plan was looking to increase enrollment during their Medicare Annual Election Period, and they came to the experts at Media Logic.

Using leading industry research combined with our own deep Medicare experience, we took a fresh approach to their Medicare marketing – putting together an integrated campaign of targeted direct mail, paid search, a customized microsite and direct response TV spots.

This campaign provided us with a functional baseline and insights to take Piedmont’s Medicare enrollment to new heights.

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Millennials Think Differently About Healthcare (And So Marketers Should, Too!)

A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.

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