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Recruiting employers, individuals with health insurance marketing effort.

In response to favorable market conditions in Vermont, Media Logic went grassroots for MVP Health Care to help them significantly increase marketshare among both employers and individuals.

The multimedia campaign included everything from TV and radio ads, to print, DM, paid search, and more – all emphasizing MVP’s affordable health plans, its connection to Vermont and its personal approach to health insurance. Calls to action drove traffic to a dedicated campaign landing page with a helpful plan comparison guide and side-by-side views of plan rates and benefits.

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Contactless card marketing from Chase & Visa

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.