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Open enrollment marketing campaign highlights telemedicine.

Media Logic recently helped MVP Health Care launch its new telemedicine service as part of the health insurer’s open enrollment marketing campaign.

The integrated campaign positioned the 24/7 online doctor visits as a proof point for MVP’s new brand — which emphasizes personalized support and convenience. The effort featured TV, outdoor, digital, and other media…driving consumer and employer awareness during the pivotal Q4 marketing season.

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Contactless card marketing from Chase & Visa

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.