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Open enrollment marketing campaign highlights telemedicine.

Media Logic recently helped MVP Health Care launch its new telemedicine service as part of the health insurer’s open enrollment marketing campaign.

The integrated campaign positioned the 24/7 online doctor visits as a proof point for MVP’s new brand — which emphasizes personalized support and convenience. The effort featured TV, outdoor, digital, and other media…driving consumer and employer awareness during the pivotal Q4 marketing season.

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