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Recruiting employers, individuals with health insurance marketing effort.

In response to favorable market conditions in Vermont, Media Logic went grassroots for MVP Health Care to help them significantly increase marketshare among both employers and individuals.

The multimedia campaign included everything from TV and radio ads, to print, DM, paid search, and more – all emphasizing MVP’s affordable health plans, its connection to Vermont and its personal approach to health insurance. Calls to action drove traffic to a dedicated campaign landing page with a helpful plan comparison guide and side-by-side views of plan rates and benefits.

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HC insights - paid social during Medicare AEP

“Test & Learn” Tips to Optimize Paid Social During Medicare AEP

Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.

hc insights - Direct Mail Calls to Action (CTAs)

Medicare AEP 2021: A Closer Look at Direct Mail Calls to Action (CTAs)

Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.