Recruiting employers, individuals with health insurance marketing effort.

In response to favorable market conditions in Vermont, Media Logic went grassroots for MVP Health Care to help them significantly increase marketshare among both employers and individuals.

The multimedia campaign included everything from TV and radio ads, to print, DM, paid search, and more – all emphasizing MVP’s affordable health plans, its connection to Vermont and its personal approach to health insurance. Calls to action drove traffic to a dedicated campaign landing page with a helpful plan comparison guide and side-by-side views of plan rates and benefits.

Schedule a consultation with our healthcare team.

Better strategy and creative. Better results. Better client service.
Get the edge you need to compete and win.

Contact Us Today

See our latest posts.

medicare website updates

Website Updates on Medicare.gov: A MarComm Perspective on the New Look

In 2021, the Centers for Medicare and Medicaid Services began updating the customer-facing homepage and relevant linked pages on Medicare.gov. When we compared screenshots from 2021 to the same webpages in 2022, we noticed substantial improvements in clarity, stylization, ease of navigation and readability. Click through our slide deck to see the biggest changes from year to year.

Several friendly characters are in an office with data-representing objects in their hands

How to boost the “B2C” in B2B2C Healthcare Marketing

Historically, many digital health companies leaned into B2C2B marketing as their go-to-market strategy. The go-to-market strategy of B2C2B companies is to first build a strong end-consumer base, a logical way to develop the credibility and brand value needed to sell into payers, providers and enterprises for larger scale growth. But 34% of these B2C2B companies eventually evolve their model from B2C2B to B2B2C. Here are some strategies to help engage healthcare consumers and create a win-win for your B2B partner and your bottom line.