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Recruiting employers, individuals with health insurance marketing effort.

In response to favorable market conditions in Vermont, Media Logic went grassroots for MVP Health Care to help them significantly increase marketshare among both employers and individuals.

The multimedia campaign included everything from TV and radio ads, to print, DM, paid search, and more – all emphasizing MVP’s affordable health plans, its connection to Vermont and its personal approach to health insurance. Calls to action drove traffic to a dedicated campaign landing page with a helpful plan comparison guide and side-by-side views of plan rates and benefits.

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New Medicare Plan Finder (MPF)

The New Medicare Plan Finder: A Deep Dive on the User Experience… From an Actual User

For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.

hc insights-connect with dual-eligibles

3 Ways for Health Insurers to Connect with Dual-Eligibles

It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."

health system and hospital marketing

Successful Health System and Hospital Marketing Strategies: See the Campaigns

Health systems, hospitals and other healthcare providers face many challenges today which require a strategic marketing partnership. Here are a few examples of health system and hospital marketing campaigns from Media Logic.

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