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Recruiting employers, individuals with health insurance marketing effort.

In response to favorable market conditions in Vermont, Media Logic went grassroots for MVP Health Care to help them significantly increase marketshare among both employers and individuals.

The multimedia campaign included everything from TV and radio ads, to print, DM, paid search, and more – all emphasizing MVP’s affordable health plans, its connection to Vermont and its personal approach to health insurance. Calls to action drove traffic to a dedicated campaign landing page with a helpful plan comparison guide and side-by-side views of plan rates and benefits.

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emerging media trends

3 Emerging Media Trends to Consider When Marketing to Seniors

Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.

Medicare Medical Savings Account (MSA)

Medicare Medical Savings Account (MSA) Medicare Advantage Plans – Bubble Wrap or Facebook Home?

Medicare Medical Savings Account (MSA), a type of Medicare Advantage plan that combines a high-deductible health plan (HDHP) with a medical savings account have been around for 12 years. Current enrollment is low, but will these plans ever receive meaningful growth and penetration?

Senior Media Habits Survey Survey

Medicare Marketing Insights: 2019 Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.

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