Medicare AEP campaign increases leads while lowering costs.

As veteran experts in HAP’s Medicare marketing, we were able to use performance metrics to create a marketing strategy that would drive conversion during the open enrollment period. The team delivered direct response TV spots, a multi-touch direct mail campaign, free-standing inserts and other integrated tactics.

The results were outstanding: HAP’s marketing leads, sales leads and new members all increased. Even better, the cost per marketing lead across all channels was reduced – in some cases, by more than 80%!

Schedule a consultation with our healthcare team.

Better strategy and creative. Better results. Better client service.
Get the edge you need to compete and win.

Contact Us Today

See our latest posts.

A graphic shows three scenes of caregivers supporting older adults in daily lives to introduce this blog on caregiver support in Medicare plans..

Caregiver Support: A Strategy Worthy of Payer Attention

Caregivers are not only valuable contributors to the health care system, but they can also influence member shopping decisions on Medicare and other plans, and they are payer members and patients themselves. While the current trend toward value-based care emphasizes patient centricity, it stands to reason that payers that also develop and communicate benefits which support caregivers will improve outcomes all the way around. Understanding the caregiver landscape and their unmet needs is key to informing strategies to address them.

HC Insights - population health management benefits

How to Leverage Population Health Management to Increase Medicare Advantage Enrollment

Many Medicare Advantage plans focus on chronic condition management once an individual is a member; however, they may gain more competitive advantage and engagement by better leveraging their benefits for chronic condition management during acquisition periods. Our blog has top-line suggestions for communicating population health management benefits to age-ins and potential switchers.

HC Insights - Population Health Management as a Differentiator

Population Health Management as a Health Plan Differentiator for Medicare Advantage

It's well known that the Medicare Advantage market has becoming increasingly crowded. During this past AEP, Medicare shoppers had, on average, 39 MA plans from which to choose – an all-time high — so it's more important than ever for payers to find ways to stand out. We believe that one of those ways should include better merchandising and promotion of population health management programs.