As veteran experts in HAP’s Medicare marketing, we were able to use performance metrics to create a marketing strategy that would drive conversion during the open enrollment period. The team delivered direct response TV spots, a multi-touch direct mail campaign, free-standing inserts and other integrated tactics.
The results were outstanding: HAP’s marketing leads, sales leads and new members all increased. Even better, the cost per marketing lead across all channels was reduced – in some cases, by more than 80%!
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Even amidst the social distancing protocols of COVID-19, people are finding innovative ways to do business and to attain the products and services they need or want. But how will this impact Medicare sales strategies this fall?
The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.
Insights on podcasts and podcast listeners in the U.S. and considerations for healthcare marketers on the strategic role of podcasts to engage with consumers, healthcare professionals and/or current and future employees - plus a list of 10 active podcasts from healthcare organizations for inspiration.
