As veteran experts in HAP’s Medicare marketing, we were able to use performance metrics to create a marketing strategy that would drive conversion during the open enrollment period. The team delivered direct response TV spots, a multi-touch direct mail campaign, free-standing inserts and other integrated tactics.
The results were outstanding: HAP’s marketing leads, sales leads and new members all increased. Even better, the cost per marketing lead across all channels was reduced – in some cases, by more than 80%!
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Direct mail can be innovative, succeed across age groups and be cost-effective. We've seen time and time again how hard direct mail works for health plans, including improving the ROI of integrated marketing strategies. It's great to see its consistency and reputation reflected, once again, by the data.
A key piece of value-based care is primary care, which is especially important for the senior segment. We found several examples of what payers and providers are doing to innovate and improve primary care for seniors.
Google Analytics 4 (GA4) is a new and more intelligent property that allows healthcare marketers to gain a better understanding of how members and potential members interact with your organization. Here are a few key points about the latest version of the web analytics platform.
