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Medicare AEP campaign increases leads while lowering costs.

As veteran experts in HAP’s Medicare marketing, we were able to use performance metrics to create a marketing strategy that would drive conversion during the open enrollment period. The team delivered direct response TV spots, a multi-touch direct mail campaign, free-standing inserts and other integrated tactics.

The results were outstanding: HAP’s marketing leads, sales leads and new members all increased. Even better, the cost per marketing lead across all channels was reduced – in some cases, by more than 80%!

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MVP Health Care

Eye-catching approach to health insurance branding.

Media Logic helped MVP Health Care differentiate itself with an engaging, eye-catching brand campaign during last fall’s open enrollment period.

MVP Health Care

Recruiting employers, individuals with health insurance marketing effort.

In response to favorable market conditions in Vermont, Media Logic went grassroots for MVP Health Care to help them significantly increase marketshare among both employers and individuals.

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Artistic representation of seniors consuming Medicare-related content on social media.

How Medicare Marketers Can Use Social Media to Connect with Seniors All Year Long

If you're not using social media to reach your Medicare-eligible audience, you're missing out. After all, more than 80% of seniors use social media on a typical day, according to our 2022 Senior Media Preferences Survey. For the best ROI, play into the strengths of organic social media to reach individuals eligible for Medicare all year long. Here are five ways to incorporate Medicare content into your social streams year-round.

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Maximizing Testimonials in Healthcare Marketing

When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.

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Media Logic’s Top 10 Healthcare Marketing Blog Posts of 2022

As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.

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