Back to work

Medicare AEP campaign increases leads while lowering costs.

As veteran experts in HAP’s Medicare marketing, we were able to use performance metrics to create a marketing strategy that would drive conversion during the open enrollment period. The team delivered direct response TV spots, a multi-touch direct mail campaign, free-standing inserts and other integrated tactics.

The results were outstanding: HAP’s marketing leads, sales leads and new members all increased. Even better, the cost per marketing lead across all channels was reduced – in some cases, by more than 80%!

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

Medicare start-up plans

“Starting Up:” A Review of New 2020 Medicare Market Entrants

For 2020, we noticed several new market entrants or “start-ups” who entered the highly competitive Medicare Advantage space. We took a closer look at nine new plans and created a SlideShare with observations on their history, pricing and positioning strategies, as well as their results.