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A springboard for Medicare AEP growth.

Piedmont Community Health Plan was looking to increase enrollment during their Medicare Annual Election Period, and they came to the experts at Media Logic.

Using leading industry research combined with our own deep Medicare experience, we took a fresh approach to their Medicare marketing – putting together an integrated campaign of targeted direct mail, paid search, a customized microsite and direct response TV spots.

This campaign provided us with a functional baseline and insights to take Piedmont’s Medicare enrollment to new heights.

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Contactless card marketing from Chase & Visa

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.