COVID-19 Response: Rapid launch of telemedicine service.

Based in New York State, MVP Health Care serves some of the regions that were hit hardest during the COVID-19 crisis. Beyond simply providing health insurance, MVP recognized an urgent public health need in its communities. To help alleviate the strain on emergency departments and to encourage social distancing to stem the spread of the virus, MVP quickly launched a 24/7 telemedicine service (in partnership with United Concierge Medicine) that was expressly focused on COVID-19 – with help from longtime marketing partner, Media Logic.

Developed in little over a week, the effort included:
• Naming and custom-branding MVP’s myERnow telemedicine mobile app
• Creating a microsite to help educate MVP members about the service and the variety of ways to access it
• Outreach to members and the broader community, including a co-branded print ad with another regional health insurer that was offering a similar service to its members

It all combined to give MVP members a simple, safe way to get the expert information they needed during a challenging time, while helping to make the entire community safer.

Landing page sections shown on close up of mobile phone and Ipad.
Newspaper showing print ad laying on kitchen sink.

Schedule a consultation with our healthcare team.

Better strategy and creative. Better results. Better client service.
Get the edge you need to compete and win.

Contact Us Today

See our latest posts.

medicare website updates

Website Updates on A MarComm Perspective on the New Look

In 2021, the Centers for Medicare and Medicaid Services began updating the customer-facing homepage and relevant linked pages on When we compared screenshots from 2021 to the same webpages in 2022, we noticed substantial improvements in clarity, stylization, ease of navigation and readability. Click through our slide deck to see the biggest changes from year to year.

Several friendly characters are in an office with data-representing objects in their hands

How to boost the “B2C” in B2B2C Healthcare Marketing

Historically, many digital health companies leaned into B2C2B marketing as their go-to-market strategy. The go-to-market strategy of B2C2B companies is to first build a strong end-consumer base, a logical way to develop the credibility and brand value needed to sell into payers, providers and enterprises for larger scale growth. But 34% of these B2C2B companies eventually evolve their model from B2C2B to B2B2C. Here are some strategies to help engage healthcare consumers and create a win-win for your B2B partner and your bottom line.