Finding the best use of budget and resources for an AEP campaign.
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New $0 plan drives efficient Medicare AEP strategy.

Piedmont Community Health Plan wanted to maximize Medicare AEP enrollment in a market where they couldn’t count on outspending the competition. Media Logic worked with the health plan to find the best use of budget and resources.

Ultimately, the health insurer’s local focus, great customer service and a powerful new $0 premium plan provided the foundation for a visually-arresting, streamlined AEP campaign that amplified their impact well beyond the dollars spent – across DRTV, DM, out-of-home, and print.

Billboard. The only local medical plan.
Selfmailer closed on table. Selfmailer open on table.
Bus with decorative wrap.

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